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KVKK Information Notice

PRIVACY NOTICE ON THE PROCESSING OF PERSONAL DATA

Effective date: 17 October 2026

This notice is provided under Article 10 of the Turkish Personal Data Protection Law No. 6698 ("KVKK") and the Communiqué on the Procedures and Principles of the Obligation to Inform, by the data controller operating under the Renew & Revive brand, to explain how your personal data is processed. In case of any discrepancy, the Turkish version prevails.

1. Data Controller

FKT GÜZELLİK AKADEMİ KOZMETİK DANIŞMANLIK LTD. ŞTİ. ("Renew & Revive" or the "Company")
Address: Merkez Mah., Abide-i Hürriyet Cad. Üçler Apt. No:141 Kat:1 D:1, 34381 Şişli/Istanbul, Türkiye
Email: hello@renewandrevive.co
Phone: +90 533 038 48 24

2. Categories of Personal Data

  • Identity: name, surname; where needed for the service and invoicing, national ID number, date of birth, gender.
  • Contact: phone number, email address, address.
  • Customer transaction: requests and complaints, appointment details, services received, form contents, and your messages and calls with us via WhatsApp, Instagram, Facebook Messenger, phone and the website chat.
  • Financial: invoice and payment details (card details are not stored by the Company; they are processed by the payment institution).
  • Marketing: services you are interested in, campaign preferences, commercial electronic message consents.
  • Transaction security and digital trace: IP address, browser and device information, pages visited, data obtained through cookies and similar technologies, and information about the advertisement or link through which you reached our website (e.g. campaign parameters and ad click identifiers).
  • Visual records: before and after photos, subject to your explicit consent.
  • Special category data (health): health information you declare so that beauty and care treatments can be performed safely (allergies, medication, skin condition, any condition preventing a treatment, etc.).

3. Purposes and Legal Grounds

  • Responding to your request, booking appointments and providing the service (information form, call-back request, WhatsApp and other messaging channels): necessary for the conclusion or performance of a contract (KVKK Art. 5/2-c).
  • Invoicing, accounting and statutory retention: expressly provided for by law and necessary to comply with a legal obligation (Art. 5/2-a, ç).
  • Customer relationship management, measuring service quality, appointment reminders, handling requests and complaints: legitimate interest (Art. 5/2-f).
  • Information security, preventing misuse and spam submissions: legitimate interest (Art. 5/2-f).
  • Protecting rights in legal disputes: establishment, exercise or protection of a right (Art. 5/2-e).
  • Sending campaigns and promotions by commercial electronic message (SMS, email, WhatsApp): your approval under Law No. 6563; not giving it does not prevent you from receiving our services.
  • Analytics and marketing cookies, measuring advertising performance and sending conversion information to advertising platforms: your explicit consent (Art. 5/1). Details are in the Cookie Policy and the Explicit Consent Text.
  • Health data and before/after photos: your explicit consent (Art. 6/2).

4. Method of Collection

Your personal data is collected, by partly or fully automated means or as part of a data filing system, through the forms and cookies on our website, phone calls, WhatsApp, Instagram and Facebook Messenger messages, the website chat, email, physical or electronic forms you complete at the salon, and Google/Meta lead forms.

5. Transfers

Within the limits of the purposes above and in line with KVKK Articles 8 and 9, your personal data may be transferred to:

  • Our service providers (data processors): customer communication, appointment and CRM software (ConnectWiz), website hosting and content delivery (including Cloudflare), email delivery, accounting and financial advisory services.
  • Messaging platforms: Meta Platforms Ireland Ltd. / Meta Platforms, Inc., if you contact us via WhatsApp, Instagram or Facebook Messenger.
  • Analytics and advertising providers — only with your explicit consent: Google Ireland Ltd. / Google LLC (Google Analytics, Google Ads, Google Tag Manager), Meta Platforms Ireland Ltd. (Meta Pixel, Conversions API), Microsoft (Clarity), Yandex (Metrica), OpenAI (ad measurement). Contact details such as phone number and email address are irreversibly hashed (SHA-256) before being sent.
  • Authorised public authorities and courts: where required by our legal obligations.

Transfers abroad: Some of the providers above have servers outside Türkiye. Transfers abroad are made with appropriate safeguards under KVKK Article 9 (standard contractual clauses) and, for analytics and advertising purposes, on the basis of your explicit consent.

6. Retention Periods

  • Customer and invoice records where you received a service: 10 years as required by law.
  • Health declarations, consent forms and treatment photos: 10 years from the last treatment, to protect rights in possible disputes.
  • Requests that did not lead to a service (form, call-back, messaging): 2 years from the last contact.
  • Advertising source and click identifier information: 13 months.
  • Commercial electronic message consent and opt-out records: 3 years from withdrawal.
  • Cookies: as stated in the Cookie Policy.

Data whose retention period has expired is deleted, destroyed or anonymised.

7. Your Rights

Under KVKK Article 11 you have the right to learn whether your personal data is processed; to request information about it; to learn the purpose of processing and whether it is used accordingly; to know the third parties in Türkiye or abroad to whom it is transferred; to request correction of incomplete or inaccurate data; to request deletion or destruction under the conditions of Article 7; to request that these actions be notified to the third parties to whom the data was transferred; to object to a result against you arising exclusively from automated analysis; and to claim compensation for damage caused by unlawful processing. You may withdraw your explicit consent and your commercial electronic message approval at any time.

8. How to Apply

In accordance with the Communiqué on the Procedures and Principles of Application to the Data Controller, you may submit your requests:

  • in writing with a wet signature, in person or through a notary, to the address above;
  • to hello@renewandrevive.co from the email address previously notified to us and registered in our systems, or with a secure electronic/mobile signature.

You may use the KVKK Application Form on our website. Requests are concluded free of charge as soon as possible and within 30 days at the latest; if the action requires an additional cost, the fee set by the Board may be charged.

Electronic Message Consent

COMMERCIAL ELECTRONIC MESSAGE CONSENT

Effective date: 17 October 2026

Under Turkish Law No. 6563 on the Regulation of Electronic Commerce and the Regulation on Commercial Communication and Commercial Electronic Messages, I consent to FKT GÜZELLİK AKADEMİ KOZMETİK DANIŞMANLIK LTD. ŞTİ. ("Renew & Revive") sending commercial electronic messages about campaigns, discounts, new services, events and information to the phone number and email address I share, by SMS, email, WhatsApp and phone call.

  • This consent is optional; not giving it does not prevent me from getting information, booking an appointment or receiving services. Messages about my request and appointment are sent regardless of this consent.
  • I may withdraw my consent at any time, free of charge and without giving a reason, by using the opt-out link or instruction in the messages or by writing to hello@renewandrevive.co. My opt-out is processed within three business days at the latest.
  • My consent may be registered in the Message Management System (İYS).
  • Information on how my personal data is processed is available in the Privacy Notice.

In case of any discrepancy, the Turkish version prevails.

Ad Measurement Consent

EXPLICIT CONSENT TEXT ON THE PROCESSING OF PERSONAL DATA

Effective date: 17 October 2026

I have read the Privacy Notice prepared by the data controller FKT GÜZELLİK AKADEMİ KOZMETİK DANIŞMANLIK LTD. ŞTİ. ("Renew & Revive"). Each of the consents below is separate and optional; giving one does not require giving the others. Not giving consent does not prevent me from getting information or receiving services. I may withdraw any consent at any time by writing to hello@renewandrevive.co or by using the opt-out option in a message sent to me; withdrawal applies to processing from that date on. In case of any discrepancy, the Turkish version prevails.

1. Sharing my contact details for ad measurement and transfer abroad

I give my explicit consent to the irreversibly hashed (SHA-256) form of my phone number and email address that I share in the website forms, the chat or messaging channels, information about the advertisement through which I reached the website (ad click identifiers, campaign information, the page visited, IP address and browser information) and the outcome of my request (information request, appointment, purchase and its amount) being shared with Meta Platforms Ireland Ltd. / Meta Platforms, Inc. and Google Ireland Ltd. / Google LLC to measure the effectiveness of advertising and improve ad delivery, and to the related transfer abroad.

This consent is given with the "For ad measurement" checkbox in the website forms. Consent for analytics and marketing cookies on the website is collected separately in the cookie preferences screen.

2. Processing of my health data

I give my explicit consent to the health data I declare (allergies, medication, skin condition, any health condition preventing a treatment, etc.) being processed and stored by the relevant specialists and authorised staff of Renew & Revive so that beauty and care treatments can be performed safely. This data is never used for advertising or marketing and is not shared with third parties.

This consent is collected separately at the salon before the treatment.

3. Before and after photos

I give my explicit consent to before and after photos being taken and stored to follow up the treatment. Publishing my photos on the website or social media, even with my face unrecognisable, requires my separate written approval.

4. Preference analysis for personalised offers

I give my explicit consent to the services I have received and am interested in being analysed to prepare offers and campaigns for me. Sending these offers to me by SMS, email or WhatsApp additionally requires my commercial electronic message approval.

Contact

FKT GÜZELLİK AKADEMİ KOZMETİK DANIŞMANLIK LTD. ŞTİ.
Merkez Mah., Abide-i Hürriyet Cad. Üçler Apt. No:141 Kat:1 D:1, 34381 Şişli/Istanbul, Türkiye
Phone: +90 533 038 48 24 · Email: hello@renewandrevive.co

Renew & Revive Beauty / Blog / Blogs

Blogs

Underarm Laser Hair Removal: Effects on Sweat, Odour and Darkening

8 October 2026 3 min read 12 views
Underarm Laser Hair Removal: Effects on Sweat, Odour and Darkening
Contents
  1. Why Are Underarms One of the Most Popular Areas?
  2. Sweat: Does Laser Affect the Sweat Glands?
  3. Odour: An Indirect but Real Benefit
  4. Darkening: Does Laser Lighten Underarms?
  5. Sessions and Timing for Underarms
  6. Underarm-Specific Tips Before and After
  7. Differences Between Women and Men
  8. Proven or Overstated? Summary
  9. Frequently asked questions

Short answer: The main, proven effect of underarm laser hair removal is a lasting reduction in hair. There is no strong evidence that it reduces sweating; laser hair removal is not a treatment for sweating. Odour may improve indirectly: with less hair there is less surface for sweat and bacteria to cling to, so the area stays clean more easily. The effect on darkening is also indirect: when irritation from constant shaving, waxing and ingrown hairs goes down, some people find the darker look fades. Laser does not lighten the skin.

Why Are Underarms One of the Most Popular Areas?

The underarm is small, sessions are quick, and the hair is usually dark and coarse, so it responds well to laser. It is also one of the areas most irritated by waxing and shaving. That is why many people choose the underarms as their first laser area.

Sweat: Does Laser Affect the Sweat Glands?

This is the question we hear most, and the honest answer is: laser hair removal is not a sweating treatment. Laser targets the pigment in the hair; sweat glands carry no pigment and are a different structure. There are small studies and personal reports of changes in sweating after laser, but it would be wrong to promise this as a general result.

Part of the “I sweat less” feeling comes from having less hair: hair holds sweat and keeps the area feeling damp for longer. With less hair, sweat dries faster and the area feels fresher. If you have excessive sweating (hyperhidrosis), you should see a dermatologist.

Odour: An Indirect but Real Benefit

Sweat itself is odourless; odour forms when sweat meets skin bacteria. Underarm hair provides extra surface for sweat and bacteria. With less hair:

  • The area is easier to wash and dry,
  • Deodorants and antiperspirants make better contact with the skin,
  • Many people notice odour is less noticeable during the day.

The effect varies from person to person, and diet, clothing fabrics and hygiene habits also affect odour.

Darkening: Does Laser Lighten Underarms?

Dark underarms can have several causes:

CausePossible effect of laser
Dark hair roots visible under the skin (“shadow”)The shadow fades noticeably as hair is reduced.
Irritation from frequent shaving and waxingLess need to shave means less irritation; darkening may fade over time.
Ingrown hairs and post-inflammatory marksFewer ingrown hairs can mean fewer new marks.
Friction, tight clothing, some deodorantsNo direct effect.
Hormonal or metabolic causesNo effect; a medical assessment is needed.

In short, laser can indirectly help with the part of the darkening that comes from hair and irritation, but it is not a pigmentation treatment. If the darker skin also feels velvety, keep in mind this can be a hormonal or metabolic sign and see a doctor.

Sessions and Timing for Underarms

  • Session length: it is a small area, so sessions are short and can fit into a lunch break.
  • Interval: usually 5–8 weeks.
  • Number of sessions: 6–8 is a common range for most people.
  • Sensation: because hair is dense, early sessions can feel sharper; the cooled handpiece eases this. Details: does laser hair removal hurt.

Underarm-Specific Tips Before and After

  • Shave 12–24 hours before your session; do not wax or tweeze.
  • Come without deodorant, perfume or cream on the day.
  • For 24 hours after the session, avoid alcohol-based or scented deodorants, hot showers, saunas and intense exercise.
  • Do not pull out shedding hairs between sessions. We explain why hair sheds 1–3 weeks later in shedding after laser hair removal.

Differences Between Women and Men

Men's underarm hair is usually denser and coarser, and settings and the session plan are adjusted for that. Many men prefer thinning the hair rather than removing it completely; telling us at the start changes the plan. For area-specific information see underarm laser hair removal (women) and underarm laser hair removal (men).

Proven or Overstated? Summary

  • Proven: lasting hair reduction, less shaving, fewer ingrown hairs.
  • Indirect benefit: less noticeable odour, less hair shadow and less irritation-related darkening.
  • Should not be promised: treating sweating, “whitening” the skin, clearing hormonal darkening.

To find out whether underarm laser suits you and how many sessions you will need, start with a free hair analysis and patch test. For our salon and the device we use, see laser hair removal in Şişli.

This content is for general information and does not replace medical advice. See your doctor about excessive sweating or unexplained darkening. Results may vary from person to person.

Frequently Asked Questions

Answers to the most frequently asked questions about this content

Does underarm laser reduce sweating?

There is no strong evidence for this; laser hair removal is not a sweating treatment. With less hair the area dries faster and can feel fresher.

Does laser reduce underarm odour?

It can, indirectly. With less hair there is less surface for sweat and bacteria, so the area stays clean more easily.

Will laser clear dark underarms?

Laser is not a pigmentation treatment. Hair shadow and irritation-related darkening may fade over time; hormonal darkening needs a medical assessment.

How many sessions does underarm laser take?

6–8 sessions is a common range for most people, usually 5–8 weeks apart.

Can I use deodorant after a session?

We recommend avoiding alcohol-based or scented deodorants for the first 24 hours, and coming without deodorant on the day.

Is underarm laser different for men?

Men's hair is usually denser and coarser, and settings are adjusted accordingly. If you want thinning rather than full removal, say so at the start.

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Service in this article

Armpit Laser Hair Removal (Female)

  • 10–15 min Treatment time
  • 4–6 weeks Session interval
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Contents

  1. Why Are Underarms One of the Most Popular Areas?
  2. Sweat: Does Laser Affect the Sweat Glands?
  3. Odour: An Indirect but Real Benefit
  4. Darkening: Does Laser Lighten Underarms?
  5. Sessions and Timing for Underarms
  6. Underarm-Specific Tips Before and After
  7. Differences Between Women and Men
  8. Proven or Overstated? Summary
  9. Frequently asked questions

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