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KVKK Information Notice

PRIVACY NOTICE ON THE PROCESSING OF PERSONAL DATA

Effective date: 17 October 2026

This notice is provided under Article 10 of the Turkish Personal Data Protection Law No. 6698 ("KVKK") and the Communiqué on the Procedures and Principles of the Obligation to Inform, by the data controller operating under the Renew & Revive brand, to explain how your personal data is processed. In case of any discrepancy, the Turkish version prevails.

1. Data Controller

FKT GÜZELLİK AKADEMİ KOZMETİK DANIŞMANLIK LTD. ŞTİ. ("Renew & Revive" or the "Company")
Address: Merkez Mah., Abide-i Hürriyet Cad. Üçler Apt. No:141 Kat:1 D:1, 34381 Şişli/Istanbul, Türkiye
Email: hello@renewandrevive.co
Phone: +90 533 038 48 24

2. Categories of Personal Data

  • Identity: name, surname; where needed for the service and invoicing, national ID number, date of birth, gender.
  • Contact: phone number, email address, address.
  • Customer transaction: requests and complaints, appointment details, services received, form contents, and your messages and calls with us via WhatsApp, Instagram, Facebook Messenger, phone and the website chat.
  • Financial: invoice and payment details (card details are not stored by the Company; they are processed by the payment institution).
  • Marketing: services you are interested in, campaign preferences, commercial electronic message consents.
  • Transaction security and digital trace: IP address, browser and device information, pages visited, data obtained through cookies and similar technologies, and information about the advertisement or link through which you reached our website (e.g. campaign parameters and ad click identifiers).
  • Visual records: before and after photos, subject to your explicit consent.
  • Special category data (health): health information you declare so that beauty and care treatments can be performed safely (allergies, medication, skin condition, any condition preventing a treatment, etc.).

3. Purposes and Legal Grounds

  • Responding to your request, booking appointments and providing the service (information form, call-back request, WhatsApp and other messaging channels): necessary for the conclusion or performance of a contract (KVKK Art. 5/2-c).
  • Invoicing, accounting and statutory retention: expressly provided for by law and necessary to comply with a legal obligation (Art. 5/2-a, ç).
  • Customer relationship management, measuring service quality, appointment reminders, handling requests and complaints: legitimate interest (Art. 5/2-f).
  • Information security, preventing misuse and spam submissions: legitimate interest (Art. 5/2-f).
  • Protecting rights in legal disputes: establishment, exercise or protection of a right (Art. 5/2-e).
  • Sending campaigns and promotions by commercial electronic message (SMS, email, WhatsApp): your approval under Law No. 6563; not giving it does not prevent you from receiving our services.
  • Analytics and marketing cookies, measuring advertising performance and sending conversion information to advertising platforms: your explicit consent (Art. 5/1). Details are in the Cookie Policy and the Explicit Consent Text.
  • Health data and before/after photos: your explicit consent (Art. 6/2).

4. Method of Collection

Your personal data is collected, by partly or fully automated means or as part of a data filing system, through the forms and cookies on our website, phone calls, WhatsApp, Instagram and Facebook Messenger messages, the website chat, email, physical or electronic forms you complete at the salon, and Google/Meta lead forms.

5. Transfers

Within the limits of the purposes above and in line with KVKK Articles 8 and 9, your personal data may be transferred to:

  • Our service providers (data processors): customer communication, appointment and CRM software (ConnectWiz), website hosting and content delivery (including Cloudflare), email delivery, accounting and financial advisory services.
  • Messaging platforms: Meta Platforms Ireland Ltd. / Meta Platforms, Inc., if you contact us via WhatsApp, Instagram or Facebook Messenger.
  • Analytics and advertising providers — only with your explicit consent: Google Ireland Ltd. / Google LLC (Google Analytics, Google Ads, Google Tag Manager), Meta Platforms Ireland Ltd. (Meta Pixel, Conversions API), Microsoft (Clarity), Yandex (Metrica), OpenAI (ad measurement). Contact details such as phone number and email address are irreversibly hashed (SHA-256) before being sent.
  • Authorised public authorities and courts: where required by our legal obligations.

Transfers abroad: Some of the providers above have servers outside Türkiye. Transfers abroad are made with appropriate safeguards under KVKK Article 9 (standard contractual clauses) and, for analytics and advertising purposes, on the basis of your explicit consent.

6. Retention Periods

  • Customer and invoice records where you received a service: 10 years as required by law.
  • Health declarations, consent forms and treatment photos: 10 years from the last treatment, to protect rights in possible disputes.
  • Requests that did not lead to a service (form, call-back, messaging): 2 years from the last contact.
  • Advertising source and click identifier information: 13 months.
  • Commercial electronic message consent and opt-out records: 3 years from withdrawal.
  • Cookies: as stated in the Cookie Policy.

Data whose retention period has expired is deleted, destroyed or anonymised.

7. Your Rights

Under KVKK Article 11 you have the right to learn whether your personal data is processed; to request information about it; to learn the purpose of processing and whether it is used accordingly; to know the third parties in Türkiye or abroad to whom it is transferred; to request correction of incomplete or inaccurate data; to request deletion or destruction under the conditions of Article 7; to request that these actions be notified to the third parties to whom the data was transferred; to object to a result against you arising exclusively from automated analysis; and to claim compensation for damage caused by unlawful processing. You may withdraw your explicit consent and your commercial electronic message approval at any time.

8. How to Apply

In accordance with the Communiqué on the Procedures and Principles of Application to the Data Controller, you may submit your requests:

  • in writing with a wet signature, in person or through a notary, to the address above;
  • to hello@renewandrevive.co from the email address previously notified to us and registered in our systems, or with a secure electronic/mobile signature.

You may use the KVKK Application Form on our website. Requests are concluded free of charge as soon as possible and within 30 days at the latest; if the action requires an additional cost, the fee set by the Board may be charged.

Electronic Message Consent

COMMERCIAL ELECTRONIC MESSAGE CONSENT

Effective date: 17 October 2026

Under Turkish Law No. 6563 on the Regulation of Electronic Commerce and the Regulation on Commercial Communication and Commercial Electronic Messages, I consent to FKT GÜZELLİK AKADEMİ KOZMETİK DANIŞMANLIK LTD. ŞTİ. ("Renew & Revive") sending commercial electronic messages about campaigns, discounts, new services, events and information to the phone number and email address I share, by SMS, email, WhatsApp and phone call.

  • This consent is optional; not giving it does not prevent me from getting information, booking an appointment or receiving services. Messages about my request and appointment are sent regardless of this consent.
  • I may withdraw my consent at any time, free of charge and without giving a reason, by using the opt-out link or instruction in the messages or by writing to hello@renewandrevive.co. My opt-out is processed within three business days at the latest.
  • My consent may be registered in the Message Management System (İYS).
  • Information on how my personal data is processed is available in the Privacy Notice.

In case of any discrepancy, the Turkish version prevails.

Ad Measurement Consent

EXPLICIT CONSENT TEXT ON THE PROCESSING OF PERSONAL DATA

Effective date: 17 October 2026

I have read the Privacy Notice prepared by the data controller FKT GÜZELLİK AKADEMİ KOZMETİK DANIŞMANLIK LTD. ŞTİ. ("Renew & Revive"). Each of the consents below is separate and optional; giving one does not require giving the others. Not giving consent does not prevent me from getting information or receiving services. I may withdraw any consent at any time by writing to hello@renewandrevive.co or by using the opt-out option in a message sent to me; withdrawal applies to processing from that date on. In case of any discrepancy, the Turkish version prevails.

1. Sharing my contact details for ad measurement and transfer abroad

I give my explicit consent to the irreversibly hashed (SHA-256) form of my phone number and email address that I share in the website forms, the chat or messaging channels, information about the advertisement through which I reached the website (ad click identifiers, campaign information, the page visited, IP address and browser information) and the outcome of my request (information request, appointment, purchase and its amount) being shared with Meta Platforms Ireland Ltd. / Meta Platforms, Inc. and Google Ireland Ltd. / Google LLC to measure the effectiveness of advertising and improve ad delivery, and to the related transfer abroad.

This consent is given with the "For ad measurement" checkbox in the website forms. Consent for analytics and marketing cookies on the website is collected separately in the cookie preferences screen.

2. Processing of my health data

I give my explicit consent to the health data I declare (allergies, medication, skin condition, any health condition preventing a treatment, etc.) being processed and stored by the relevant specialists and authorised staff of Renew & Revive so that beauty and care treatments can be performed safely. This data is never used for advertising or marketing and is not shared with third parties.

This consent is collected separately at the salon before the treatment.

3. Before and after photos

I give my explicit consent to before and after photos being taken and stored to follow up the treatment. Publishing my photos on the website or social media, even with my face unrecognisable, requires my separate written approval.

4. Preference analysis for personalised offers

I give my explicit consent to the services I have received and am interested in being analysed to prepare offers and campaigns for me. Sending these offers to me by SMS, email or WhatsApp additionally requires my commercial electronic message approval.

Contact

FKT GÜZELLİK AKADEMİ KOZMETİK DANIŞMANLIK LTD. ŞTİ.
Merkez Mah., Abide-i Hürriyet Cad. Üçler Apt. No:141 Kat:1 D:1, 34381 Şişli/Istanbul, Türkiye
Phone: +90 533 038 48 24 · Email: hello@renewandrevive.co

Renew & Revive Beauty / Blog / Blogs

Blogs

Nail Shapes Explained: Almond, Square, Oval, Stiletto

25 August 2026 3 min read 7 views
Nail Shapes Explained: Almond, Square, Oval, Stiletto
Contents
  1. The Most Popular Nail Shapes
  2. Shapes Compared
  3. How to Choose for Your Hands
  4. Natural Nails or Extensions?
  5. Tips to Keep Your Shape
  6. Still Undecided?
  7. Frequently asked questions

Short answer: The nail shape that suits you best depends on the length of your fingers, the width of your nail bed, your cuticle line and your daily life. On short, wide nails, oval and almond make fingers look longer; on long, slim fingers, square and squoval look balanced. Statement shapes such as stiletto and coffin usually need length, so they are mostly done with extensions. If you use your hands a lot, round and oval are the most durable choices.

The Most Popular Nail Shapes

Oval

A classic shape whose sides taper slightly into a soft curve. It makes fingers look longer and slimmer, and with no corners it rarely breaks. Easy to do on natural nails.

Almond

Similar to oval but the sides taper more and the tip is slightly pointed, like an almond. It looks elegant and feminine and lengthens short fingers. It needs a little length to look right, so gel or polygel extensions are often chosen on short nails.

Square

Straight sides and a straight tip. Clean and modern, and a perfect match for a French manicure. It suits long, slim fingers; because corners can catch, they may chip with heavy hand use.

Squoval (soft square)

A square with rounded corners. It combines the neatness of a square with the durability of an oval and is one of the “safest” choices for work and everyday life.

Round

A short, practical shape where the tip follows the fingertip. Ideal for very short nails, busy hands and anyone starting to grow their nails. It is also the most common shape in men's manicures.

Stiletto

A bold shape with sharply tapered sides and a pointed tip. Eye-catching and dramatic, but because it needs length and strength it is almost always done with extensions. Typing and daily tasks may take some getting used to.

Coffin (ballerina)

Tapers like a stiletto but with a flat tip, resembling a ballet shoe. Trendy and modern, with a wide surface for nail art and ombre. Usually done long, with extensions.

Shapes Compared

ShapeLookDurabilityOn natural nails?Best for
OvalClassic, elegantHighYesAlmost everyone; short fingers
AlmondFeminine, lengtheningMediumYes, at medium lengthShort, wide nails
SquareClean, modernMediumYesLong, slim fingers
SquovalNeat, balancedHighYesWork, everyday wear
RoundSimple, practicalVery highYesShort nails, busy hands
StilettoBold, dramaticLow–mediumRarely; usually extensionsSpecial occasions, daring style
CoffinTrendy, modernMediumRarely; usually extensionsFans of nail art and ombre

How to Choose for Your Hands

  • Short fingers: oval and almond visually lengthen them. Very short square nails can make hands look shorter.
  • Long, slim fingers: square, squoval and coffin look balanced; very pointed shapes make fingers look even longer.
  • Wide nail beds: oval and almond, tapering at the sides, make nails look slimmer.
  • Busy hands (typing, cooking, sport): round, oval and squoval cause the fewest problems.
  • Cuticle line: a curved cuticle line pairs well with oval and almond; a straighter line with square and squoval.

Natural Nails or Extensions?

Oval, squoval, round and short square shapes can be done on healthy natural nails with enough length, using a manicure and gel polish. Shapes that need length, such as almond, stiletto and coffin, usually require nail extensions. We explain which material (gel, acrylic, polygel, tips) suits which shape in types of nail extensions, and the gel option for natural length on thin nails in what are gel nails.

Tips to Keep Your Shape

  • File in one direction; sawing back and forth can split the nail into layers.
  • Do not leave corners too sharp on angular shapes; it reduces chipping.
  • With extensions, the shape is refreshed at infill appointments; not leaving them too long keeps the balance.
  • Regular cuticle oil makes every shape look more polished.

Still Undecided?

At our salon we look at your nails and hands before we start and choose a shape that fits your lifestyle together. For colour and design ideas see French manicure ideas, and if you are torn between extensions and gel polish, read acrylic nails or gel polish. For all our nail services, visit our nail salon in Şişli page.

Frequently Asked Questions

Answers to the most frequently asked questions about this content

Which nail shape is the most durable?

Shapes without corners, such as round, oval and squoval, are the most durable and ideal for busy hands.

Which nail shape suits short fingers?

Oval and almond visually lengthen the fingers. Very short square nails can make hands look shorter.

Can stiletto nails be done on natural nails?

Stiletto needs length and strength, so it is almost always done with extensions; on natural nails it breaks very easily.

What is the difference between almond and oval?

Almond tapers more at the sides and ends in a slightly pointed tip; oval ends in a softer curve and can be done at shorter lengths.

How do I keep my nail shape?

File in one direction, do not leave corners too sharp and keep up infill appointments if you have extensions.

Still have a question?

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Contents

  1. The Most Popular Nail Shapes
  2. Shapes Compared
  3. How to Choose for Your Hands
  4. Natural Nails or Extensions?
  5. Tips to Keep Your Shape
  6. Still Undecided?
  7. Frequently asked questions

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