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KVKK Information Notice

PRIVACY NOTICE ON THE PROCESSING OF PERSONAL DATA

Effective date: 17 October 2026

This notice is provided under Article 10 of the Turkish Personal Data Protection Law No. 6698 ("KVKK") and the Communiqué on the Procedures and Principles of the Obligation to Inform, by the data controller operating under the Renew & Revive brand, to explain how your personal data is processed. In case of any discrepancy, the Turkish version prevails.

1. Data Controller

FKT GÜZELLİK AKADEMİ KOZMETİK DANIŞMANLIK LTD. ŞTİ. ("Renew & Revive" or the "Company")
Address: Merkez Mah., Abide-i Hürriyet Cad. Üçler Apt. No:141 Kat:1 D:1, 34365 Şişli/Istanbul, Türkiye
Email: hello@renewandrevive.co
Phone: +90 533 038 48 24

2. Categories of Personal Data

  • Identity: name, surname; where needed for the service and invoicing, national ID number, date of birth, gender.
  • Contact: phone number, email address, address.
  • Customer transaction: requests and complaints, appointment details, services received, form contents, and your messages and calls with us via WhatsApp, Instagram, Facebook Messenger, phone and the website chat.
  • Financial: invoice and payment details (card details are not stored by the Company; they are processed by the payment institution).
  • Marketing: services you are interested in, campaign preferences, commercial electronic message consents.
  • Transaction security and digital trace: IP address, browser and device information, pages visited, data obtained through cookies and similar technologies, and information about the advertisement or link through which you reached our website (e.g. campaign parameters and ad click identifiers).
  • Visual records: before and after photos, subject to your explicit consent.
  • Special category data (health): health information you declare so that beauty and care treatments can be performed safely (allergies, medication, skin condition, any condition preventing a treatment, etc.).

3. Purposes and Legal Grounds

  • Responding to your request, booking appointments and providing the service (information form, call-back request, WhatsApp and other messaging channels): necessary for the conclusion or performance of a contract (KVKK Art. 5/2-c).
  • Invoicing, accounting and statutory retention: expressly provided for by law and necessary to comply with a legal obligation (Art. 5/2-a, ç).
  • Customer relationship management, measuring service quality, appointment reminders, handling requests and complaints: legitimate interest (Art. 5/2-f).
  • Information security, preventing misuse and spam submissions: legitimate interest (Art. 5/2-f).
  • Protecting rights in legal disputes: establishment, exercise or protection of a right (Art. 5/2-e).
  • Sending campaigns and promotions by commercial electronic message (SMS, email, WhatsApp): your approval under Law No. 6563; not giving it does not prevent you from receiving our services.
  • Analytics and marketing cookies, measuring advertising performance and sending conversion information to advertising platforms: your explicit consent (Art. 5/1). Details are in the Cookie Policy and the Explicit Consent Text.
  • Health data and before/after photos: your explicit consent (Art. 6/2).

4. Method of Collection

Your personal data is collected, by partly or fully automated means or as part of a data filing system, through the forms and cookies on our website, phone calls, WhatsApp, Instagram and Facebook Messenger messages, the website chat, email, physical or electronic forms you complete at the salon, and Google/Meta lead forms.

5. Transfers

Within the limits of the purposes above and in line with KVKK Articles 8 and 9, your personal data may be transferred to:

  • Our service providers (data processors): customer communication, appointment and CRM software (ConnectWiz), website hosting and content delivery (including Cloudflare), email delivery, accounting and financial advisory services.
  • Messaging platforms: Meta Platforms Ireland Ltd. / Meta Platforms, Inc., if you contact us via WhatsApp, Instagram or Facebook Messenger.
  • Analytics and advertising providers — only with your explicit consent: Google Ireland Ltd. / Google LLC (Google Analytics, Google Ads, Google Tag Manager), Meta Platforms Ireland Ltd. (Meta Pixel, Conversions API), Microsoft (Clarity), Yandex (Metrica), OpenAI (ad measurement). Contact details such as phone number and email address are irreversibly hashed (SHA-256) before being sent.
  • Authorised public authorities and courts: where required by our legal obligations.

Transfers abroad: Some of the providers above have servers outside Türkiye. Transfers abroad are made with appropriate safeguards under KVKK Article 9 (standard contractual clauses) and, for analytics and advertising purposes, on the basis of your explicit consent.

6. Retention Periods

  • Customer and invoice records where you received a service: 10 years as required by law.
  • Health declarations, consent forms and treatment photos: 10 years from the last treatment, to protect rights in possible disputes.
  • Requests that did not lead to a service (form, call-back, messaging): 2 years from the last contact.
  • Advertising source and click identifier information: 13 months.
  • Commercial electronic message consent and opt-out records: 3 years from withdrawal.
  • Cookies: as stated in the Cookie Policy.

Data whose retention period has expired is deleted, destroyed or anonymised.

7. Your Rights

Under KVKK Article 11 you have the right to learn whether your personal data is processed; to request information about it; to learn the purpose of processing and whether it is used accordingly; to know the third parties in Türkiye or abroad to whom it is transferred; to request correction of incomplete or inaccurate data; to request deletion or destruction under the conditions of Article 7; to request that these actions be notified to the third parties to whom the data was transferred; to object to a result against you arising exclusively from automated analysis; and to claim compensation for damage caused by unlawful processing. You may withdraw your explicit consent and your commercial electronic message approval at any time.

8. How to Apply

In accordance with the Communiqué on the Procedures and Principles of Application to the Data Controller, you may submit your requests:

  • in writing with a wet signature, in person or through a notary, to the address above;
  • to hello@renewandrevive.co from the email address previously notified to us and registered in our systems, or with a secure electronic/mobile signature.

You may use the KVKK Application Form on our website. Requests are concluded free of charge as soon as possible and within 30 days at the latest; if the action requires an additional cost, the fee set by the Board may be charged.

Electronic Message Consent

COMMERCIAL ELECTRONIC MESSAGE CONSENT

Effective date: 17 October 2026

Under Turkish Law No. 6563 on the Regulation of Electronic Commerce and the Regulation on Commercial Communication and Commercial Electronic Messages, I consent to FKT GÜZELLİK AKADEMİ KOZMETİK DANIŞMANLIK LTD. ŞTİ. ("Renew & Revive") sending commercial electronic messages about campaigns, discounts, new services, events and information to the phone number and email address I share, by SMS, email, WhatsApp and phone call.

  • This consent is optional; not giving it does not prevent me from getting information, booking an appointment or receiving services. Messages about my request and appointment are sent regardless of this consent.
  • I may withdraw my consent at any time, free of charge and without giving a reason, by using the opt-out link or instruction in the messages or by writing to hello@renewandrevive.co. My opt-out is processed within three business days at the latest.
  • My consent may be registered in the Message Management System (İYS).
  • Information on how my personal data is processed is available in the Privacy Notice.

In case of any discrepancy, the Turkish version prevails.

Ad Measurement Consent

EXPLICIT CONSENT TEXT ON THE PROCESSING OF PERSONAL DATA

Effective date: 17 October 2026

I have read the Privacy Notice prepared by the data controller FKT GÜZELLİK AKADEMİ KOZMETİK DANIŞMANLIK LTD. ŞTİ. ("Renew & Revive"). Each of the consents below is separate and optional; giving one does not require giving the others. Not giving consent does not prevent me from getting information or receiving services. I may withdraw any consent at any time by writing to hello@renewandrevive.co or by using the opt-out option in a message sent to me; withdrawal applies to processing from that date on. In case of any discrepancy, the Turkish version prevails.

1. Sharing my contact details for ad measurement and transfer abroad

I give my explicit consent to the irreversibly hashed (SHA-256) form of my phone number and email address that I share in the website forms, the chat or messaging channels, information about the advertisement through which I reached the website (ad click identifiers, campaign information, the page visited, IP address and browser information) and the outcome of my request (information request, appointment, purchase and its amount) being shared with Meta Platforms Ireland Ltd. / Meta Platforms, Inc. and Google Ireland Ltd. / Google LLC to measure the effectiveness of advertising and improve ad delivery, and to the related transfer abroad.

This consent is given with the "For ad measurement" checkbox in the website forms. Consent for analytics and marketing cookies on the website is collected separately in the cookie preferences screen.

2. Processing of my health data

I give my explicit consent to the health data I declare (allergies, medication, skin condition, any health condition preventing a treatment, etc.) being processed and stored by the relevant specialists and authorised staff of Renew & Revive so that beauty and care treatments can be performed safely. This data is never used for advertising or marketing and is not shared with third parties.

This consent is collected separately at the salon before the treatment.

3. Before and after photos

I give my explicit consent to before and after photos being taken and stored to follow up the treatment. Publishing my photos on the website or social media, even with my face unrecognisable, requires my separate written approval.

4. Preference analysis for personalised offers

I give my explicit consent to the services I have received and am interested in being analysed to prepare offers and campaigns for me. Sending these offers to me by SMS, email or WhatsApp additionally requires my commercial electronic message approval.

Contact

FKT GÜZELLİK AKADEMİ KOZMETİK DANIŞMANLIK LTD. ŞTİ.
Merkez Mah., Abide-i Hürriyet Cad. Üçler Apt. No:141 Kat:1 D:1, 34365 Şişli/Istanbul, Türkiye
Phone: +90 533 038 48 24 · Email: hello@renewandrevive.co

Renew & Revive Beauty / Blog / Blogs

Blogs

Under-Eye Bags and Puffiness: Causes and Professional Care

16 July 2026 3 min read 23 views
Under-Eye Bags and Puffiness: Causes and Professional Care
Contents
  1. Why Does the Under-Eye Area Swell?
  2. Temporary Puffiness or Structural Bags?
  3. Reducing Puffiness at Home
  4. Professional Care at the Salon
  5. Don't Confuse Bags with Dark Circles
  6. When to See a Doctor
  7. Frequently asked questions

Short answer: under-eye puffiness and bags come in two kinds. Swelling that's worse in the morning and eases through the day is usually fluid (oedema), made worse by poor sleep, salty food, alcohol, allergies or crying. Bags that stay the same all day come from tissues around the eye loosening with age and fat pads becoming more prominent. Temporary puffiness often responds to home measures and eye-area care; structural bags can only be softened with care.

Why Does the Under-Eye Area Swell?

The skin around the eyes is very thin and the loose tissue beneath holds fluid easily. Lying flat overnight makes fluid collect there. The most common causes of morning puffiness:

  • Too little or irregular sleep,
  • Salty and processed food, which makes the body hold water,
  • Alcohol, which disrupts fluid balance,
  • Allergies, plus rubbing and itching the eyes,
  • Crying and eye strain,
  • Hormonal phases, such as fluid retention before a period.

Temporary Puffiness or Structural Bags?

FeatureTemporary puffiness (oedema)Structural bags
When it showsMornings, easing during the dayThe same all day
CauseFluid build-up, lifestyle, allergiesTissue laxity, prominent fat pads, genetics
Response to careUsually goodAppearance can be softened; structure doesn't change

Reducing Puffiness at Home

  1. Sleep: aim for 7–8 hours and keep your head slightly raised.
  2. Less salt, more water: limit salty, processed food in the evening.
  3. Cold: a clean chilled spoon or cold compress for a few minutes. Never put ice directly on the skin.
  4. Don't rub your eyes, especially during allergy season.
  5. Gentle massage: very light strokes with your ring finger from under the eye towards the temples support fluid flow.
  6. Sunscreen and eye cream protect and hydrate the thin skin.

General ways to reduce water retention are covered in how to reduce water retention.

Professional Care at the Salon

Eye contour care

Using products suited to the delicate eye area, this treatment supports hydration and freshness to reduce a tired look. See eye contour care.

Genosys EyeCell

A protocol with eye-specific cosmetic ingredients that helps lighten the look of dark circles and puffiness and makes the area look brighter and more rested. See Genosys EyeCell.

Is lymphatic drainage applied to the face?

At our salon lymphatic drainage is done with a device and an air-pressure garment (suit) on the body, not by hand, and it is not applied to the face. So we do not plan lymphatic drainage for under-eye puffiness. For fluid-related bloating and heaviness in the body, see lymphatic drainage massage and what is lymphatic drainage.

Gua Sha

Gua Sha massage, following the lines of the face, also supports a more rested look under the eyes. See Gua Sha massage.

Don't Confuse Bags with Dark Circles

Dark circles and bags often appear together but are different. Dark circles relate to visible vessels under thin skin, pigmentation or shadowing. As puffiness goes down, shadows lessen, but pigment-related darkness needs its own care plan. For fine lines at the corners, see crow's feet.

When to See a Doctor

See a doctor if swelling affects one eye only, is painful, red or itchy, doesn't settle within a few days, or comes with swollen ankles, weight gain or fatigue. Puffiness around the eyes can sometimes signal allergy, infection, thyroid or kidney problems. For structural bags, surgery and injections are medical procedures and are not offered at our salon.

To see which treatment suits you, book a free skin analysis.

This content is for general information and is not medical advice. See your doctor for persistent or painful swelling. Results vary from person to person. Our centre offers beauty and care services, not medical procedures.

Frequently Asked Questions

Answers to the most frequently asked questions about this content

What causes under-eye puffiness?

Most often poor sleep, salty food, alcohol, allergies and crying; fluid collects around the eyes overnight.

Are under-eye bags the same as puffiness?

No. Puffiness that's worse in the morning is fluid; bags that stay all day relate to tissue laxity.

How can I reduce puffiness at home?

Enough sleep, less salt in the evening, a cold compress and very light massage from under the eye towards the temples all help.

Does lymphatic drainage help under-eye puffiness?

Lymphatic drainage at our salon is done on the body with an air-pressure garment and is not applied to the face. For temporary under-eye puffiness, enough sleep, less salt in the evening and a cold compress help.

Can treatments remove structural bags?

Care can soften their look but doesn't change the structure. Surgery and injections are medical procedures.

When should I see a doctor?

If swelling is in one eye, painful or red, doesn't settle in a few days or comes with swollen ankles, see a doctor.

Still have a question?

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Service in this article

Eye Contour Care

  • 30–40 min Treatment time
  • Needle-free Formulated for delicate skin
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Contents

  1. Why Does the Under-Eye Area Swell?
  2. Temporary Puffiness or Structural Bags?
  3. Reducing Puffiness at Home
  4. Professional Care at the Salon
  5. Don't Confuse Bags with Dark Circles
  6. When to See a Doctor
  7. Frequently asked questions

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