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KVKK Information Notice

PRIVACY NOTICE ON THE PROCESSING OF PERSONAL DATA

Effective date: 17 October 2026

This notice is provided under Article 10 of the Turkish Personal Data Protection Law No. 6698 ("KVKK") and the Communiqué on the Procedures and Principles of the Obligation to Inform, by the data controller operating under the Renew & Revive brand, to explain how your personal data is processed. In case of any discrepancy, the Turkish version prevails.

1. Data Controller

FKT GÜZELLİK AKADEMİ KOZMETİK DANIŞMANLIK LTD. ŞTİ. ("Renew & Revive" or the "Company")
Address: Merkez Mah., Abide-i Hürriyet Cad. Üçler Apt. No:141 Kat:1 D:1, 34381 Şişli/Istanbul, Türkiye
Email: hello@renewandrevive.co
Phone: +90 533 038 48 24

2. Categories of Personal Data

  • Identity: name, surname; where needed for the service and invoicing, national ID number, date of birth, gender.
  • Contact: phone number, email address, address.
  • Customer transaction: requests and complaints, appointment details, services received, form contents, and your messages and calls with us via WhatsApp, Instagram, Facebook Messenger, phone and the website chat.
  • Financial: invoice and payment details (card details are not stored by the Company; they are processed by the payment institution).
  • Marketing: services you are interested in, campaign preferences, commercial electronic message consents.
  • Transaction security and digital trace: IP address, browser and device information, pages visited, data obtained through cookies and similar technologies, and information about the advertisement or link through which you reached our website (e.g. campaign parameters and ad click identifiers).
  • Visual records: before and after photos, subject to your explicit consent.
  • Special category data (health): health information you declare so that beauty and care treatments can be performed safely (allergies, medication, skin condition, any condition preventing a treatment, etc.).

3. Purposes and Legal Grounds

  • Responding to your request, booking appointments and providing the service (information form, call-back request, WhatsApp and other messaging channels): necessary for the conclusion or performance of a contract (KVKK Art. 5/2-c).
  • Invoicing, accounting and statutory retention: expressly provided for by law and necessary to comply with a legal obligation (Art. 5/2-a, ç).
  • Customer relationship management, measuring service quality, appointment reminders, handling requests and complaints: legitimate interest (Art. 5/2-f).
  • Information security, preventing misuse and spam submissions: legitimate interest (Art. 5/2-f).
  • Protecting rights in legal disputes: establishment, exercise or protection of a right (Art. 5/2-e).
  • Sending campaigns and promotions by commercial electronic message (SMS, email, WhatsApp): your approval under Law No. 6563; not giving it does not prevent you from receiving our services.
  • Analytics and marketing cookies, measuring advertising performance and sending conversion information to advertising platforms: your explicit consent (Art. 5/1). Details are in the Cookie Policy and the Explicit Consent Text.
  • Health data and before/after photos: your explicit consent (Art. 6/2).

4. Method of Collection

Your personal data is collected, by partly or fully automated means or as part of a data filing system, through the forms and cookies on our website, phone calls, WhatsApp, Instagram and Facebook Messenger messages, the website chat, email, physical or electronic forms you complete at the salon, and Google/Meta lead forms.

5. Transfers

Within the limits of the purposes above and in line with KVKK Articles 8 and 9, your personal data may be transferred to:

  • Our service providers (data processors): customer communication, appointment and CRM software (ConnectWiz), website hosting and content delivery (including Cloudflare), email delivery, accounting and financial advisory services.
  • Messaging platforms: Meta Platforms Ireland Ltd. / Meta Platforms, Inc., if you contact us via WhatsApp, Instagram or Facebook Messenger.
  • Analytics and advertising providers — only with your explicit consent: Google Ireland Ltd. / Google LLC (Google Analytics, Google Ads, Google Tag Manager), Meta Platforms Ireland Ltd. (Meta Pixel, Conversions API), Microsoft (Clarity), Yandex (Metrica), OpenAI (ad measurement). Contact details such as phone number and email address are irreversibly hashed (SHA-256) before being sent.
  • Authorised public authorities and courts: where required by our legal obligations.

Transfers abroad: Some of the providers above have servers outside Türkiye. Transfers abroad are made with appropriate safeguards under KVKK Article 9 (standard contractual clauses) and, for analytics and advertising purposes, on the basis of your explicit consent.

6. Retention Periods

  • Customer and invoice records where you received a service: 10 years as required by law.
  • Health declarations, consent forms and treatment photos: 10 years from the last treatment, to protect rights in possible disputes.
  • Requests that did not lead to a service (form, call-back, messaging): 2 years from the last contact.
  • Advertising source and click identifier information: 13 months.
  • Commercial electronic message consent and opt-out records: 3 years from withdrawal.
  • Cookies: as stated in the Cookie Policy.

Data whose retention period has expired is deleted, destroyed or anonymised.

7. Your Rights

Under KVKK Article 11 you have the right to learn whether your personal data is processed; to request information about it; to learn the purpose of processing and whether it is used accordingly; to know the third parties in Türkiye or abroad to whom it is transferred; to request correction of incomplete or inaccurate data; to request deletion or destruction under the conditions of Article 7; to request that these actions be notified to the third parties to whom the data was transferred; to object to a result against you arising exclusively from automated analysis; and to claim compensation for damage caused by unlawful processing. You may withdraw your explicit consent and your commercial electronic message approval at any time.

8. How to Apply

In accordance with the Communiqué on the Procedures and Principles of Application to the Data Controller, you may submit your requests:

  • in writing with a wet signature, in person or through a notary, to the address above;
  • to hello@renewandrevive.co from the email address previously notified to us and registered in our systems, or with a secure electronic/mobile signature.

You may use the KVKK Application Form on our website. Requests are concluded free of charge as soon as possible and within 30 days at the latest; if the action requires an additional cost, the fee set by the Board may be charged.

Electronic Message Consent

COMMERCIAL ELECTRONIC MESSAGE CONSENT

Effective date: 17 October 2026

Under Turkish Law No. 6563 on the Regulation of Electronic Commerce and the Regulation on Commercial Communication and Commercial Electronic Messages, I consent to FKT GÜZELLİK AKADEMİ KOZMETİK DANIŞMANLIK LTD. ŞTİ. ("Renew & Revive") sending commercial electronic messages about campaigns, discounts, new services, events and information to the phone number and email address I share, by SMS, email, WhatsApp and phone call.

  • This consent is optional; not giving it does not prevent me from getting information, booking an appointment or receiving services. Messages about my request and appointment are sent regardless of this consent.
  • I may withdraw my consent at any time, free of charge and without giving a reason, by using the opt-out link or instruction in the messages or by writing to hello@renewandrevive.co. My opt-out is processed within three business days at the latest.
  • My consent may be registered in the Message Management System (İYS).
  • Information on how my personal data is processed is available in the Privacy Notice.

In case of any discrepancy, the Turkish version prevails.

Ad Measurement Consent

EXPLICIT CONSENT TEXT ON THE PROCESSING OF PERSONAL DATA

Effective date: 17 October 2026

I have read the Privacy Notice prepared by the data controller FKT GÜZELLİK AKADEMİ KOZMETİK DANIŞMANLIK LTD. ŞTİ. ("Renew & Revive"). Each of the consents below is separate and optional; giving one does not require giving the others. Not giving consent does not prevent me from getting information or receiving services. I may withdraw any consent at any time by writing to hello@renewandrevive.co or by using the opt-out option in a message sent to me; withdrawal applies to processing from that date on. In case of any discrepancy, the Turkish version prevails.

1. Sharing my contact details for ad measurement and transfer abroad

I give my explicit consent to the irreversibly hashed (SHA-256) form of my phone number and email address that I share in the website forms, the chat or messaging channels, information about the advertisement through which I reached the website (ad click identifiers, campaign information, the page visited, IP address and browser information) and the outcome of my request (information request, appointment, purchase and its amount) being shared with Meta Platforms Ireland Ltd. / Meta Platforms, Inc. and Google Ireland Ltd. / Google LLC to measure the effectiveness of advertising and improve ad delivery, and to the related transfer abroad.

This consent is given with the "For ad measurement" checkbox in the website forms. Consent for analytics and marketing cookies on the website is collected separately in the cookie preferences screen.

2. Processing of my health data

I give my explicit consent to the health data I declare (allergies, medication, skin condition, any health condition preventing a treatment, etc.) being processed and stored by the relevant specialists and authorised staff of Renew & Revive so that beauty and care treatments can be performed safely. This data is never used for advertising or marketing and is not shared with third parties.

This consent is collected separately at the salon before the treatment.

3. Before and after photos

I give my explicit consent to before and after photos being taken and stored to follow up the treatment. Publishing my photos on the website or social media, even with my face unrecognisable, requires my separate written approval.

4. Preference analysis for personalised offers

I give my explicit consent to the services I have received and am interested in being analysed to prepare offers and campaigns for me. Sending these offers to me by SMS, email or WhatsApp additionally requires my commercial electronic message approval.

Contact

FKT GÜZELLİK AKADEMİ KOZMETİK DANIŞMANLIK LTD. ŞTİ.
Merkez Mah., Abide-i Hürriyet Cad. Üçler Apt. No:141 Kat:1 D:1, 34381 Şişli/Istanbul, Türkiye
Phone: +90 533 038 48 24 · Email: hello@renewandrevive.co

Renew & Revive Beauty / Blog / Blogs

Blogs

Neck Lines and Décolleté Care: What Actually Helps?

19 August 2026 3 min read 24 views
Neck Lines and Décolleté Care: What Actually Helps?
Contents
  1. Why Does the Neck Age Earlier?
  2. Main Causes of Neck Wrinkles
  3. Neck and Décolleté Care at Home
  4. What Can a Salon Do?
  5. Realistic Expectations
  6. Getting Started
  7. Frequently asked questions

Short answer: Neck wrinkles come from a mix of sun damage, collagen loss, thinner skin and habits like constantly looking down. The most effective step is not stopping your skincare at the jawline: sun protection, moisture and regular care. Salon treatments help the skin look more hydrated, smoother and brighter, but they do not erase deep, established lines. Honest expectations are the first step to the right plan.

Why Does the Neck Age Earlier?

Skin on the neck and décolleté is thinner than facial skin and has fewer oil glands. It loses moisture more easily and is more prone to slackening as collagen declines. On top of that, many of us apply sunscreen to the face and forget the neck and upper chest. The result: the face looks cared for while the neck and décolleté give away age sooner.

Main Causes of Neck Wrinkles

  • Sun: UV rays damage collagen and elastin; sun spots and fine lines on the décolleté mostly come from this.
  • Collagen loss with age: skin becomes thinner and less elastic.
  • “Tech neck”: long hours looking down can deepen horizontal neck lines.
  • Sleeping position: always sleeping on the same side can cause vertical lines on the chest.
  • Weight changes and genetics: rapid weight loss and family tendency can add to slackening.

Neck and Décolleté Care at Home

  1. Take sunscreen lower: apply the same sunscreen you use on your face to your neck and décolleté. It is the single most effective way to prevent lines and spots.
  2. Moisturise: morning and evening, smooth your facial moisturiser up the neck with upward strokes.
  3. Use actives carefully: ingredients like retinol irritate neck skin more easily than the face; start with a low strength and use it sparingly.
  4. Posture: raising your screen closer to eye level reduces a habit that contributes to neck lines.
  5. Be gentle: do not scrub neck skin with rough towels or exfoliating mitts.

What Can a Salon Do?

The aim of salon care is to cleanse and hydrate neck and décolleté skin with professional products and apply care steps tailored to this area. Our options for this area are:

  • GoldRenew neck and décolleté care: the version of our GoldRenew care planned for the neck and décolleté. Suitability and the session plan are set after a skin assessment.
  • Genosys anti-ageing skin care: professional care aimed at visible signs of ageing; the facial can be extended down to the neck.
  • Gua sha massage: a relaxing massage technique for the face and neck that supports circulation.

We explain how professional cosmeceutical care works in what is Genosys. For spots on the décolleté, see how to fade sun spots.

Injections, fillers, threads and needle-based treatments are medical procedures; they are not offered at our salon.

Realistic Expectations

ConcernWhat care can achieve
Dryness, dullness, rough textureClear improvement; skin looks more hydrated and lively
Fine linesSofter appearance with moisture and regular care
Décolleté spotsLighter with sun protection and spot care
Deep horizontal neck lines, marked saggingLimited change with salon care; a doctor's assessment may be needed

Regular care, especially if started early, makes a real difference to the quality of neck and décolleté skin. Be wary of anything promising “firming” in a single session; results come from consistency and protection.

Getting Started

We begin neck and décolleté care with a skin assessment and suggest a plan based on your skin and your expectations. See all options on our skin care page.

This content is for general information and is not medical advice. If you notice a new swelling, lump or changing spot on your neck, see a doctor. Results vary from person to person.

Frequently Asked Questions

Answers to the most frequently asked questions about this content

What causes neck wrinkles?

A mix of sun damage, collagen loss with age, the thinness of neck skin, looking down for long periods, sleeping position and genetics.

How can I prevent neck lines?

The most effective step is applying sunscreen and moisturiser to your neck and décolleté every day. Raising your screen towards eye level also helps with habit-related lines.

Can salon care erase neck lines?

No. Salon care helps skin look more hydrated and lively and softens fine lines; deep, established lines change only a little.

Can I use retinol on my neck?

Yes, but neck skin irritates more easily. Start with a low strength, use it sparingly and keep up daily sun protection.

Do you offer needle-based treatments for the neck?

No. Injections, fillers, threads and needle-based treatments are medical procedures and are not offered at our salon.

Still have a question?

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Service in this article

GoldRenew Neck/Decollete

GoldRenew neck and décolleté is the needle-free version of our own named GoldRenew skin care protocol for the neck and décolleté.

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Contents

  1. Why Does the Neck Age Earlier?
  2. Main Causes of Neck Wrinkles
  3. Neck and Décolleté Care at Home
  4. What Can a Salon Do?
  5. Realistic Expectations
  6. Getting Started
  7. Frequently asked questions

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Rediscover your beauty with Renew & Revive Beauty Salon! Located in Şişli, Istanbul, our salon offers expert services in skincare, laser hair removal, body contouring, and rejuvenation treatments. Our experienced and professional team creates personalized solutions and treatment plans tailored to your aesthetic needs.

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