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KVKK Information Notice

PRIVACY NOTICE ON THE PROCESSING OF PERSONAL DATA

Effective date: 17 October 2026

This notice is provided under Article 10 of the Turkish Personal Data Protection Law No. 6698 ("KVKK") and the Communiqué on the Procedures and Principles of the Obligation to Inform, by the data controller operating under the Renew & Revive brand, to explain how your personal data is processed. In case of any discrepancy, the Turkish version prevails.

1. Data Controller

FKT GÜZELLİK AKADEMİ KOZMETİK DANIŞMANLIK LTD. ŞTİ. ("Renew & Revive" or the "Company")
Address: Merkez Mah., Abide-i Hürriyet Cad. Üçler Apt. No:141 Kat:1 D:1, 34381 Şişli/Istanbul, Türkiye
Email: hello@renewandrevive.co
Phone: +90 533 038 48 24

2. Categories of Personal Data

  • Identity: name, surname; where needed for the service and invoicing, national ID number, date of birth, gender.
  • Contact: phone number, email address, address.
  • Customer transaction: requests and complaints, appointment details, services received, form contents, and your messages and calls with us via WhatsApp, Instagram, Facebook Messenger, phone and the website chat.
  • Financial: invoice and payment details (card details are not stored by the Company; they are processed by the payment institution).
  • Marketing: services you are interested in, campaign preferences, commercial electronic message consents.
  • Transaction security and digital trace: IP address, browser and device information, pages visited, data obtained through cookies and similar technologies, and information about the advertisement or link through which you reached our website (e.g. campaign parameters and ad click identifiers).
  • Visual records: before and after photos, subject to your explicit consent.
  • Special category data (health): health information you declare so that beauty and care treatments can be performed safely (allergies, medication, skin condition, any condition preventing a treatment, etc.).

3. Purposes and Legal Grounds

  • Responding to your request, booking appointments and providing the service (information form, call-back request, WhatsApp and other messaging channels): necessary for the conclusion or performance of a contract (KVKK Art. 5/2-c).
  • Invoicing, accounting and statutory retention: expressly provided for by law and necessary to comply with a legal obligation (Art. 5/2-a, ç).
  • Customer relationship management, measuring service quality, appointment reminders, handling requests and complaints: legitimate interest (Art. 5/2-f).
  • Information security, preventing misuse and spam submissions: legitimate interest (Art. 5/2-f).
  • Protecting rights in legal disputes: establishment, exercise or protection of a right (Art. 5/2-e).
  • Sending campaigns and promotions by commercial electronic message (SMS, email, WhatsApp): your approval under Law No. 6563; not giving it does not prevent you from receiving our services.
  • Analytics and marketing cookies, measuring advertising performance and sending conversion information to advertising platforms: your explicit consent (Art. 5/1). Details are in the Cookie Policy and the Explicit Consent Text.
  • Health data and before/after photos: your explicit consent (Art. 6/2).

4. Method of Collection

Your personal data is collected, by partly or fully automated means or as part of a data filing system, through the forms and cookies on our website, phone calls, WhatsApp, Instagram and Facebook Messenger messages, the website chat, email, physical or electronic forms you complete at the salon, and Google/Meta lead forms.

5. Transfers

Within the limits of the purposes above and in line with KVKK Articles 8 and 9, your personal data may be transferred to:

  • Our service providers (data processors): customer communication, appointment and CRM software (ConnectWiz), website hosting and content delivery (including Cloudflare), email delivery, accounting and financial advisory services.
  • Messaging platforms: Meta Platforms Ireland Ltd. / Meta Platforms, Inc., if you contact us via WhatsApp, Instagram or Facebook Messenger.
  • Analytics and advertising providers — only with your explicit consent: Google Ireland Ltd. / Google LLC (Google Analytics, Google Ads, Google Tag Manager), Meta Platforms Ireland Ltd. (Meta Pixel, Conversions API), Microsoft (Clarity), Yandex (Metrica), OpenAI (ad measurement). Contact details such as phone number and email address are irreversibly hashed (SHA-256) before being sent.
  • Authorised public authorities and courts: where required by our legal obligations.

Transfers abroad: Some of the providers above have servers outside Türkiye. Transfers abroad are made with appropriate safeguards under KVKK Article 9 (standard contractual clauses) and, for analytics and advertising purposes, on the basis of your explicit consent.

6. Retention Periods

  • Customer and invoice records where you received a service: 10 years as required by law.
  • Health declarations, consent forms and treatment photos: 10 years from the last treatment, to protect rights in possible disputes.
  • Requests that did not lead to a service (form, call-back, messaging): 2 years from the last contact.
  • Advertising source and click identifier information: 13 months.
  • Commercial electronic message consent and opt-out records: 3 years from withdrawal.
  • Cookies: as stated in the Cookie Policy.

Data whose retention period has expired is deleted, destroyed or anonymised.

7. Your Rights

Under KVKK Article 11 you have the right to learn whether your personal data is processed; to request information about it; to learn the purpose of processing and whether it is used accordingly; to know the third parties in Türkiye or abroad to whom it is transferred; to request correction of incomplete or inaccurate data; to request deletion or destruction under the conditions of Article 7; to request that these actions be notified to the third parties to whom the data was transferred; to object to a result against you arising exclusively from automated analysis; and to claim compensation for damage caused by unlawful processing. You may withdraw your explicit consent and your commercial electronic message approval at any time.

8. How to Apply

In accordance with the Communiqué on the Procedures and Principles of Application to the Data Controller, you may submit your requests:

  • in writing with a wet signature, in person or through a notary, to the address above;
  • to hello@renewandrevive.co from the email address previously notified to us and registered in our systems, or with a secure electronic/mobile signature.

You may use the KVKK Application Form on our website. Requests are concluded free of charge as soon as possible and within 30 days at the latest; if the action requires an additional cost, the fee set by the Board may be charged.

Electronic Message Consent

COMMERCIAL ELECTRONIC MESSAGE CONSENT

Effective date: 17 October 2026

Under Turkish Law No. 6563 on the Regulation of Electronic Commerce and the Regulation on Commercial Communication and Commercial Electronic Messages, I consent to FKT GÜZELLİK AKADEMİ KOZMETİK DANIŞMANLIK LTD. ŞTİ. ("Renew & Revive") sending commercial electronic messages about campaigns, discounts, new services, events and information to the phone number and email address I share, by SMS, email, WhatsApp and phone call.

  • This consent is optional; not giving it does not prevent me from getting information, booking an appointment or receiving services. Messages about my request and appointment are sent regardless of this consent.
  • I may withdraw my consent at any time, free of charge and without giving a reason, by using the opt-out link or instruction in the messages or by writing to hello@renewandrevive.co. My opt-out is processed within three business days at the latest.
  • My consent may be registered in the Message Management System (İYS).
  • Information on how my personal data is processed is available in the Privacy Notice.

In case of any discrepancy, the Turkish version prevails.

Ad Measurement Consent

EXPLICIT CONSENT TEXT ON THE PROCESSING OF PERSONAL DATA

Effective date: 17 October 2026

I have read the Privacy Notice prepared by the data controller FKT GÜZELLİK AKADEMİ KOZMETİK DANIŞMANLIK LTD. ŞTİ. ("Renew & Revive"). Each of the consents below is separate and optional; giving one does not require giving the others. Not giving consent does not prevent me from getting information or receiving services. I may withdraw any consent at any time by writing to hello@renewandrevive.co or by using the opt-out option in a message sent to me; withdrawal applies to processing from that date on. In case of any discrepancy, the Turkish version prevails.

1. Sharing my contact details for ad measurement and transfer abroad

I give my explicit consent to the irreversibly hashed (SHA-256) form of my phone number and email address that I share in the website forms, the chat or messaging channels, information about the advertisement through which I reached the website (ad click identifiers, campaign information, the page visited, IP address and browser information) and the outcome of my request (information request, appointment, purchase and its amount) being shared with Meta Platforms Ireland Ltd. / Meta Platforms, Inc. and Google Ireland Ltd. / Google LLC to measure the effectiveness of advertising and improve ad delivery, and to the related transfer abroad.

This consent is given with the "For ad measurement" checkbox in the website forms. Consent for analytics and marketing cookies on the website is collected separately in the cookie preferences screen.

2. Processing of my health data

I give my explicit consent to the health data I declare (allergies, medication, skin condition, any health condition preventing a treatment, etc.) being processed and stored by the relevant specialists and authorised staff of Renew & Revive so that beauty and care treatments can be performed safely. This data is never used for advertising or marketing and is not shared with third parties.

This consent is collected separately at the salon before the treatment.

3. Before and after photos

I give my explicit consent to before and after photos being taken and stored to follow up the treatment. Publishing my photos on the website or social media, even with my face unrecognisable, requires my separate written approval.

4. Preference analysis for personalised offers

I give my explicit consent to the services I have received and am interested in being analysed to prepare offers and campaigns for me. Sending these offers to me by SMS, email or WhatsApp additionally requires my commercial electronic message approval.

Contact

FKT GÜZELLİK AKADEMİ KOZMETİK DANIŞMANLIK LTD. ŞTİ.
Merkez Mah., Abide-i Hürriyet Cad. Üçler Apt. No:141 Kat:1 D:1, 34381 Şişli/Istanbul, Türkiye
Phone: +90 533 038 48 24 · Email: hello@renewandrevive.co

Renew & Revive Beauty / Blog / Blogs

Blogs

How to Fade Sun Spots: Types of Pigmentation and Professional Care

17 August 2026 3 min read 27 views
How to Fade Sun Spots: Types of Pigmentation and Professional Care
Contents
  1. What Is a Sun Spot?
  2. Know Your Spots
  3. When to See a Dermatologist First
  4. What You Can Do at Home
  5. Our Professional Care Protocol
  6. When Should You Start?
  7. Realistic Expectations
  8. Frequently asked questions

Short answer: Sun spots rarely disappear on their own, but they can be faded. The first and most important step is daily sun protection; any treatment done without it will come back next summer. Add cosmetic ingredients aimed at pigmentation at home and a professional spot treatment suited to your skin, and spots usually look noticeably lighter within a few months. Any spot that changes in shape, colour or size should be checked by a dermatologist first.

What Is a Sun Spot?

Sun spots (also called age spots or solar lentigines) form when years of UV exposure increase pigment production in certain areas of the skin. They appear most often on the face, backs of the hands, décolletage, shoulders and arms, the places that see the most sun. They are usually flat, light to dark brown, well-defined patches and tend to increase from your thirties onwards.

Know Your Spots

TypeWhat it looks likeWhat to do
Sun spotFlat, well-defined brown spotsSun protection + spot treatment
FrecklesSmall dots that darken in summer and fade in winterSun protection; most people need no treatment
MelasmaSymmetrical, blurry-edged patches on cheeks, forehead, upper lipSee a dermatologist first; gentle care, strict sun protection
Post-acne marksBrown-pink marks where spots used to beControl breakouts + spot treatment
Raised, rough or changing spotCrusty, raised, uneven colour or growingAlways see a dermatologist

Melasma behaves differently from sun spots and can get worse with some treatments. See melasma and pregnancy mask for details.

When to See a Dermatologist First

If a spot shows any of the following, have it examined before thinking about treatment:

  • Asymmetry: the two halves do not match.
  • Border: the edges are irregular, notched or blurred.
  • Colour: more than one colour (brown, black, red, white) in the same spot.
  • Size: it is growing or clearly larger than others.
  • Evolution: its shape, colour or thickness is changing; it itches, bleeds or crusts.

Prescription creams, deep chemical peels, freezing (cryotherapy) and medical lasers are medical procedures; they are not offered at our salon.

What You Can Do at Home

  1. Sun protection, every day: a broad-spectrum, high-SPF sunscreen on cloudy days and in winter too. Reapply every few hours if you are outdoors for long, and do not forget the backs of your hands and décolletage.
  2. Cosmetic ingredients for pigmentation: vitamin C, niacinamide and similar brightening ingredients can help skin tone look more even with regular use. Patch-test any new product first.
  3. Gentle exfoliation: cosmetic products with mild chemical exfoliants can support cell renewal, but overuse irritates the skin and can darken spots.
  4. Skip “natural” hacks: lemon juice, vinegar or baking soda irritate the skin and, combined with sun, can cause new marks.

Our Professional Care Protocol

The aim of a salon spot treatment is to strengthen your home routine and reduce the look of pigmentation with professional ingredients chosen for your skin. Our protocol works like this:

  1. Skin assessment: we discuss the type of spot, your skin type, the products you use and your sun exposure. If we see a spot that should be checked by a dermatologist, we tell you clearly.
  2. Choosing the treatment: for skin prone to pigmentation, Genosys SnowCell spot treatment, using ingredients that help balance skin tone and support a brighter look.
  3. Session plan: for SnowCell, 3–6 sessions are usually recommended for more supportive results, with intervals set according to your skin. A session takes about 60 minutes and you can return to your day straight afterwards.
  4. Home routine: we plan the cleanser, moisturiser and sun protection you will use between sessions.
  5. Follow-up: progress is compared with photos taken in the same light.

We explain professional cosmeceutical care in what is Genosys, and peel options for skin renewal in what is a seaweed peel.

When Should You Start?

The best time to start treating sun spots is autumn and winter, when the sun is less intense. A plan started then gives spots time to fade before summer. Treatment can continue in summer, but sun protection must be much stricter; avoid intensive treatments right before a holiday.

Realistic Expectations

Sun spots can look much lighter with consistent care, but they darken again and new ones form if sun protection stops. The secret is not a single treatment but keeping protection, a home routine and professional care going together. See all options on our skin care page.

This content is for general information and is not medical advice. See a dermatologist about any spot that changes in shape, colour or size. Results vary from person to person.

Frequently Asked Questions

Answers to the most frequently asked questions about this content

Do sun spots fade on their own?

Usually not. Sun spots rarely disappear by themselves, but daily sun protection, a home routine and suitable care can fade them noticeably.

How many sessions do sun spots need?

For Genosys SnowCell, 3–6 sessions are usually recommended for more supportive results, with intervals set according to your skin.

When should I start treating sun spots?

Autumn and winter are best, when the sun is less intense, giving spots time to fade before summer.

Which spots need a dermatologist?

Spots that are asymmetrical, have irregular borders or several colours, are growing, or itch, bleed or crust should be examined by a dermatologist before any treatment.

Does lemon juice lighten spots?

We do not recommend it. Lemon juice irritates the skin and, combined with sun, can cause new marks.

Still have a question?

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Service in this article

Genosys SnowCell Spot Treatment

  • 60 min Average treatment time
  • Original Genosys South Korean dermocosmetic system
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Contents

  1. What Is a Sun Spot?
  2. Know Your Spots
  3. When to See a Dermatologist First
  4. What You Can Do at Home
  5. Our Professional Care Protocol
  6. When Should You Start?
  7. Realistic Expectations
  8. Frequently asked questions

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