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KVKK Information Notice

PRIVACY NOTICE ON THE PROCESSING OF PERSONAL DATA

Effective date: 17 October 2026

This notice is provided under Article 10 of the Turkish Personal Data Protection Law No. 6698 ("KVKK") and the Communiqué on the Procedures and Principles of the Obligation to Inform, by the data controller operating under the Renew & Revive brand, to explain how your personal data is processed. In case of any discrepancy, the Turkish version prevails.

1. Data Controller

FKT GÜZELLİK AKADEMİ KOZMETİK DANIŞMANLIK LTD. ŞTİ. ("Renew & Revive" or the "Company")
Address: Merkez Mah., Abide-i Hürriyet Cad. Üçler Apt. No:141 Kat:1 D:1, 34381 Şişli/Istanbul, Türkiye
Email: hello@renewandrevive.co
Phone: +90 533 038 48 24

2. Categories of Personal Data

  • Identity: name, surname; where needed for the service and invoicing, national ID number, date of birth, gender.
  • Contact: phone number, email address, address.
  • Customer transaction: requests and complaints, appointment details, services received, form contents, and your messages and calls with us via WhatsApp, Instagram, Facebook Messenger, phone and the website chat.
  • Financial: invoice and payment details (card details are not stored by the Company; they are processed by the payment institution).
  • Marketing: services you are interested in, campaign preferences, commercial electronic message consents.
  • Transaction security and digital trace: IP address, browser and device information, pages visited, data obtained through cookies and similar technologies, and information about the advertisement or link through which you reached our website (e.g. campaign parameters and ad click identifiers).
  • Visual records: before and after photos, subject to your explicit consent.
  • Special category data (health): health information you declare so that beauty and care treatments can be performed safely (allergies, medication, skin condition, any condition preventing a treatment, etc.).

3. Purposes and Legal Grounds

  • Responding to your request, booking appointments and providing the service (information form, call-back request, WhatsApp and other messaging channels): necessary for the conclusion or performance of a contract (KVKK Art. 5/2-c).
  • Invoicing, accounting and statutory retention: expressly provided for by law and necessary to comply with a legal obligation (Art. 5/2-a, ç).
  • Customer relationship management, measuring service quality, appointment reminders, handling requests and complaints: legitimate interest (Art. 5/2-f).
  • Information security, preventing misuse and spam submissions: legitimate interest (Art. 5/2-f).
  • Protecting rights in legal disputes: establishment, exercise or protection of a right (Art. 5/2-e).
  • Sending campaigns and promotions by commercial electronic message (SMS, email, WhatsApp): your approval under Law No. 6563; not giving it does not prevent you from receiving our services.
  • Analytics and marketing cookies, measuring advertising performance and sending conversion information to advertising platforms: your explicit consent (Art. 5/1). Details are in the Cookie Policy and the Explicit Consent Text.
  • Health data and before/after photos: your explicit consent (Art. 6/2).

4. Method of Collection

Your personal data is collected, by partly or fully automated means or as part of a data filing system, through the forms and cookies on our website, phone calls, WhatsApp, Instagram and Facebook Messenger messages, the website chat, email, physical or electronic forms you complete at the salon, and Google/Meta lead forms.

5. Transfers

Within the limits of the purposes above and in line with KVKK Articles 8 and 9, your personal data may be transferred to:

  • Our service providers (data processors): customer communication, appointment and CRM software (ConnectWiz), website hosting and content delivery (including Cloudflare), email delivery, accounting and financial advisory services.
  • Messaging platforms: Meta Platforms Ireland Ltd. / Meta Platforms, Inc., if you contact us via WhatsApp, Instagram or Facebook Messenger.
  • Analytics and advertising providers — only with your explicit consent: Google Ireland Ltd. / Google LLC (Google Analytics, Google Ads, Google Tag Manager), Meta Platforms Ireland Ltd. (Meta Pixel, Conversions API), Microsoft (Clarity), Yandex (Metrica), OpenAI (ad measurement). Contact details such as phone number and email address are irreversibly hashed (SHA-256) before being sent.
  • Authorised public authorities and courts: where required by our legal obligations.

Transfers abroad: Some of the providers above have servers outside Türkiye. Transfers abroad are made with appropriate safeguards under KVKK Article 9 (standard contractual clauses) and, for analytics and advertising purposes, on the basis of your explicit consent.

6. Retention Periods

  • Customer and invoice records where you received a service: 10 years as required by law.
  • Health declarations, consent forms and treatment photos: 10 years from the last treatment, to protect rights in possible disputes.
  • Requests that did not lead to a service (form, call-back, messaging): 2 years from the last contact.
  • Advertising source and click identifier information: 13 months.
  • Commercial electronic message consent and opt-out records: 3 years from withdrawal.
  • Cookies: as stated in the Cookie Policy.

Data whose retention period has expired is deleted, destroyed or anonymised.

7. Your Rights

Under KVKK Article 11 you have the right to learn whether your personal data is processed; to request information about it; to learn the purpose of processing and whether it is used accordingly; to know the third parties in Türkiye or abroad to whom it is transferred; to request correction of incomplete or inaccurate data; to request deletion or destruction under the conditions of Article 7; to request that these actions be notified to the third parties to whom the data was transferred; to object to a result against you arising exclusively from automated analysis; and to claim compensation for damage caused by unlawful processing. You may withdraw your explicit consent and your commercial electronic message approval at any time.

8. How to Apply

In accordance with the Communiqué on the Procedures and Principles of Application to the Data Controller, you may submit your requests:

  • in writing with a wet signature, in person or through a notary, to the address above;
  • to hello@renewandrevive.co from the email address previously notified to us and registered in our systems, or with a secure electronic/mobile signature.

You may use the KVKK Application Form on our website. Requests are concluded free of charge as soon as possible and within 30 days at the latest; if the action requires an additional cost, the fee set by the Board may be charged.

Electronic Message Consent

COMMERCIAL ELECTRONIC MESSAGE CONSENT

Effective date: 17 October 2026

Under Turkish Law No. 6563 on the Regulation of Electronic Commerce and the Regulation on Commercial Communication and Commercial Electronic Messages, I consent to FKT GÜZELLİK AKADEMİ KOZMETİK DANIŞMANLIK LTD. ŞTİ. ("Renew & Revive") sending commercial electronic messages about campaigns, discounts, new services, events and information to the phone number and email address I share, by SMS, email, WhatsApp and phone call.

  • This consent is optional; not giving it does not prevent me from getting information, booking an appointment or receiving services. Messages about my request and appointment are sent regardless of this consent.
  • I may withdraw my consent at any time, free of charge and without giving a reason, by using the opt-out link or instruction in the messages or by writing to hello@renewandrevive.co. My opt-out is processed within three business days at the latest.
  • My consent may be registered in the Message Management System (İYS).
  • Information on how my personal data is processed is available in the Privacy Notice.

In case of any discrepancy, the Turkish version prevails.

Ad Measurement Consent

EXPLICIT CONSENT TEXT ON THE PROCESSING OF PERSONAL DATA

Effective date: 17 October 2026

I have read the Privacy Notice prepared by the data controller FKT GÜZELLİK AKADEMİ KOZMETİK DANIŞMANLIK LTD. ŞTİ. ("Renew & Revive"). Each of the consents below is separate and optional; giving one does not require giving the others. Not giving consent does not prevent me from getting information or receiving services. I may withdraw any consent at any time by writing to hello@renewandrevive.co or by using the opt-out option in a message sent to me; withdrawal applies to processing from that date on. In case of any discrepancy, the Turkish version prevails.

1. Sharing my contact details for ad measurement and transfer abroad

I give my explicit consent to the irreversibly hashed (SHA-256) form of my phone number and email address that I share in the website forms, the chat or messaging channels, information about the advertisement through which I reached the website (ad click identifiers, campaign information, the page visited, IP address and browser information) and the outcome of my request (information request, appointment, purchase and its amount) being shared with Meta Platforms Ireland Ltd. / Meta Platforms, Inc. and Google Ireland Ltd. / Google LLC to measure the effectiveness of advertising and improve ad delivery, and to the related transfer abroad.

This consent is given with the "For ad measurement" checkbox in the website forms. Consent for analytics and marketing cookies on the website is collected separately in the cookie preferences screen.

2. Processing of my health data

I give my explicit consent to the health data I declare (allergies, medication, skin condition, any health condition preventing a treatment, etc.) being processed and stored by the relevant specialists and authorised staff of Renew & Revive so that beauty and care treatments can be performed safely. This data is never used for advertising or marketing and is not shared with third parties.

This consent is collected separately at the salon before the treatment.

3. Before and after photos

I give my explicit consent to before and after photos being taken and stored to follow up the treatment. Publishing my photos on the website or social media, even with my face unrecognisable, requires my separate written approval.

4. Preference analysis for personalised offers

I give my explicit consent to the services I have received and am interested in being analysed to prepare offers and campaigns for me. Sending these offers to me by SMS, email or WhatsApp additionally requires my commercial electronic message approval.

Contact

FKT GÜZELLİK AKADEMİ KOZMETİK DANIŞMANLIK LTD. ŞTİ.
Merkez Mah., Abide-i Hürriyet Cad. Üçler Apt. No:141 Kat:1 D:1, 34381 Şişli/Istanbul, Türkiye
Phone: +90 533 038 48 24 · Email: hello@renewandrevive.co

Renew & Revive Beauty / Blog / Blogs

Blogs

How to Fade Acne Scars: Red Marks, Dark Spots and Pitted Scars

20 April 2026 4 min read 342 views
How to Fade Acne Scars: Red Marks, Dark Spots and Pitted Scars
Contents
  1. Why Acne Leaves Marks
  2. Types of Acne Scars
  3. Get Active Acne Under Control First
  4. Salon Treatments for Brown and Red Marks
  5. Pitted Acne Scars: A Job for a Doctor
  6. Caring for Acne Marks at Home
  7. A Personal Plan
  8. Book a Visit
  9. Frequently asked questions

Even after a breakout heals, the mark it leaves can bother you for longer than the spot itself. When people say "acne scars" they usually mean three quite different things: red marks, brown spots and indented (pitted) scars. Which ones fade on their own, which respond to skincare and which need a doctor all depend on telling them apart. This guide goes through acne scars by type and is clear about what we can and cannot do at the salon.

Why Acne Leaves Marks

An inflamed spot behaves like a small wound. While it heals, the skin may produce extra pigment, small blood vessels may stay dilated for a while, or – if the inflammation went deep – tissue can sink because of collagen loss. Squeezing spots pushes inflammation deeper and is the most common habit that raises the risk of scarring. Sun exposure darkens existing marks.

Types of Acne Scars

TypeWhat it looks likeDoes it fade on its own?What the salon can do
Red/pink marks (PIE)Flat red or purplish-pink marks, more common on fair skinUsually fades over monthsSoothing, barrier-supporting treatments; sun protection
Brown spots (PIH)Flat brown or dark marks, more common on olive and darker skinUsually lightens over months; darkens with sunPigmentation treatments, gentle peels, daily sun protection
Pitted (atrophic) scarsIndentations and changes in skin textureNo, they are permanentTreatment is a medical procedure; not done at the salon

A simple check: press a clear glass against the mark. Red marks usually blanch under pressure, while brown spots keep their colour. If you can feel a dip with your finger, it is likely an atrophic scar.

Get Active Acne Under Control First

As long as new spots keep appearing, new marks will too. That is why active acne needs to be settled before working on scars. Our acne care treatment focuses on deep cleansing and oil balance, aiming to clear pores without irritating the skin. If you are prone to blackheads, our guide to clearing blackheads without squeezing will help too.

When should you see a dermatologist? If you have deep, painful or cystic spots, acne that is spreading quickly, spots that are starting to leave pitted scars, or signs of a hormonal imbalance (such as irregular periods or increasing hair growth), see a dermatologist first. Prescription treatment is a medical decision; salon care can only support it with your doctor's agreement.

Salon Treatments for Brown and Red Marks

For flat (non-pitted) acne marks, the aim is to support the skin's natural renewal and reduce the look of pigmentation. Before treatment, guests receive a detailed skin analysis with an AI-supported skin analysis device, and the plan is chosen based on the result.

  • Genosys SnowCell: a protocol aimed at reducing the look of uneven tone and brown spots.
  • DermaRevive: a treatment that supports skin renewal and moisture balance.
  • Hydro Facial: pore cleansing and hydration to help balance acne-prone skin.
  • Organic peel and organic seaweed peel: gently renew the surface and can help marks look less visible. See our seaweed peel guide for the difference.

Results for pigmentation usually show over several sessions and a number of weeks; without sun protection, lasting improvement is not realistic. For more on pigmentation in general, read our spot treatment article.

Pitted Acne Scars: A Job for a Doctor

Atrophic (pitted) scars involve tissue loss, so surface treatments cannot correct the scar itself. The methods used for these scars – resurfacing lasers, microneedling, deep chemical peels and similar – are medical procedures and are not performed at our salon. If you have pitted scars, we recommend seeing a dermatologist. Salon care can soften pigmentation and uneven tone around these scars and improve the overall look of the skin, but it will not fill the indentations.

Caring for Acne Marks at Home

  • Sun protection: use a broad-spectrum sunscreen every day, winter included. Sun is the biggest enemy of brown marks.
  • Don't squeeze: the simplest way to prevent new marks.
  • Gentle cleansing and moisture: harsh, drying products disrupt the barrier and can prolong redness. See our skin barrier guide.
  • Patience and consistency: brightening ingredients usually take weeks to work; switching products often irritates the skin.
  • Non-comedogenic products: choose make-up and sunscreen that won't clog pores.

A Personal Plan

Every skin has a different acne history, scar type and sensitivity, so there is no single treatment that suits everyone. At the salon we first assess your scar type and any active acne with a skin analysis, build a plan where salon care is appropriate, and say so clearly when a doctor is needed. See all options on our skin care page.

Book a Visit

We are at Abide-i Hürriyet Caddesi No:141, Şişli, open Monday to Saturday, 10:00–19:00. WhatsApp and phone: +90 533 038 48 24.

This content is for general information only and is not medical advice. Please see a dermatologist for the treatment of acne and acne scars. Our salon offers beauty and care services, not medical procedures. Results may vary from person to person.

Frequently Asked Questions

Answers to the most frequently asked questions about this content

Do acne scars go away on their own?

Red marks and brown spots usually fade over months, and sun protection helps. Pitted (atrophic) scars involve tissue loss, so they do not go away on their own.

Are acne marks and acne scars the same thing?

People often use the words interchangeably, but they differ. A mark is a flat change in colour; a pitted scar is an indentation and a change in skin texture.

Which salon treatments help with acne marks?

For flat marks, treatments such as Genosys SnowCell, DermaRevive, Hydro Facial and organic or seaweed peels are chosen based on your skin analysis. The aim is to reduce the look of pigmentation and support skin renewal.

Can pitted acne scars be fixed at a salon?

No. Methods used for pitted scars – resurfacing lasers, microneedling and deep peels – are medical procedures and are not performed at our salon. We recommend seeing a dermatologist.

Why does sunscreen matter for acne marks?

Sun darkens post-acne brown spots and slows their fading. Using a broad-spectrum sunscreen every day helps marks lighten faster.

Can I treat marks while my acne is still active?

Active acne needs to be settled first, because new spots leave new marks. For severe, cystic or rapidly spreading acne, we recommend seeing a dermatologist first.

Still have a question?

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Service in this article

Acne Care

  • 45–60 min Treatment time
  • Deep cleansing Pore & blackhead purifying
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Contents

  1. Why Acne Leaves Marks
  2. Types of Acne Scars
  3. Get Active Acne Under Control First
  4. Salon Treatments for Brown and Red Marks
  5. Pitted Acne Scars: A Job for a Doctor
  6. Caring for Acne Marks at Home
  7. A Personal Plan
  8. Book a Visit
  9. Frequently asked questions

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Rediscover your beauty with Renew & Revive Beauty Salon! Located in Şişli, Istanbul, our salon offers expert services in skincare, laser hair removal, body contouring, and rejuvenation treatments. Our experienced and professional team creates personalized solutions and treatment plans tailored to your aesthetic needs.

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