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KVKK Information Notice

PRIVACY NOTICE ON THE PROCESSING OF PERSONAL DATA

Effective date: 17 October 2026

This notice is provided under Article 10 of the Turkish Personal Data Protection Law No. 6698 ("KVKK") and the Communiqué on the Procedures and Principles of the Obligation to Inform, by the data controller operating under the Renew & Revive brand, to explain how your personal data is processed. In case of any discrepancy, the Turkish version prevails.

1. Data Controller

FKT GÜZELLİK AKADEMİ KOZMETİK DANIŞMANLIK LTD. ŞTİ. ("Renew & Revive" or the "Company")
Address: Merkez Mah., Abide-i Hürriyet Cad. Üçler Apt. No:141 Kat:1 D:1, 34365 Şişli/Istanbul, Türkiye
Email: hello@renewandrevive.co
Phone: +90 533 038 48 24

2. Categories of Personal Data

  • Identity: name, surname; where needed for the service and invoicing, national ID number, date of birth, gender.
  • Contact: phone number, email address, address.
  • Customer transaction: requests and complaints, appointment details, services received, form contents, and your messages and calls with us via WhatsApp, Instagram, Facebook Messenger, phone and the website chat.
  • Financial: invoice and payment details (card details are not stored by the Company; they are processed by the payment institution).
  • Marketing: services you are interested in, campaign preferences, commercial electronic message consents.
  • Transaction security and digital trace: IP address, browser and device information, pages visited, data obtained through cookies and similar technologies, and information about the advertisement or link through which you reached our website (e.g. campaign parameters and ad click identifiers).
  • Visual records: before and after photos, subject to your explicit consent.
  • Special category data (health): health information you declare so that beauty and care treatments can be performed safely (allergies, medication, skin condition, any condition preventing a treatment, etc.).

3. Purposes and Legal Grounds

  • Responding to your request, booking appointments and providing the service (information form, call-back request, WhatsApp and other messaging channels): necessary for the conclusion or performance of a contract (KVKK Art. 5/2-c).
  • Invoicing, accounting and statutory retention: expressly provided for by law and necessary to comply with a legal obligation (Art. 5/2-a, ç).
  • Customer relationship management, measuring service quality, appointment reminders, handling requests and complaints: legitimate interest (Art. 5/2-f).
  • Information security, preventing misuse and spam submissions: legitimate interest (Art. 5/2-f).
  • Protecting rights in legal disputes: establishment, exercise or protection of a right (Art. 5/2-e).
  • Sending campaigns and promotions by commercial electronic message (SMS, email, WhatsApp): your approval under Law No. 6563; not giving it does not prevent you from receiving our services.
  • Analytics and marketing cookies, measuring advertising performance and sending conversion information to advertising platforms: your explicit consent (Art. 5/1). Details are in the Cookie Policy and the Explicit Consent Text.
  • Health data and before/after photos: your explicit consent (Art. 6/2).

4. Method of Collection

Your personal data is collected, by partly or fully automated means or as part of a data filing system, through the forms and cookies on our website, phone calls, WhatsApp, Instagram and Facebook Messenger messages, the website chat, email, physical or electronic forms you complete at the salon, and Google/Meta lead forms.

5. Transfers

Within the limits of the purposes above and in line with KVKK Articles 8 and 9, your personal data may be transferred to:

  • Our service providers (data processors): customer communication, appointment and CRM software (ConnectWiz), website hosting and content delivery (including Cloudflare), email delivery, accounting and financial advisory services.
  • Messaging platforms: Meta Platforms Ireland Ltd. / Meta Platforms, Inc., if you contact us via WhatsApp, Instagram or Facebook Messenger.
  • Analytics and advertising providers — only with your explicit consent: Google Ireland Ltd. / Google LLC (Google Analytics, Google Ads, Google Tag Manager), Meta Platforms Ireland Ltd. (Meta Pixel, Conversions API), Microsoft (Clarity), Yandex (Metrica), OpenAI (ad measurement). Contact details such as phone number and email address are irreversibly hashed (SHA-256) before being sent.
  • Authorised public authorities and courts: where required by our legal obligations.

Transfers abroad: Some of the providers above have servers outside Türkiye. Transfers abroad are made with appropriate safeguards under KVKK Article 9 (standard contractual clauses) and, for analytics and advertising purposes, on the basis of your explicit consent.

6. Retention Periods

  • Customer and invoice records where you received a service: 10 years as required by law.
  • Health declarations, consent forms and treatment photos: 10 years from the last treatment, to protect rights in possible disputes.
  • Requests that did not lead to a service (form, call-back, messaging): 2 years from the last contact.
  • Advertising source and click identifier information: 13 months.
  • Commercial electronic message consent and opt-out records: 3 years from withdrawal.
  • Cookies: as stated in the Cookie Policy.

Data whose retention period has expired is deleted, destroyed or anonymised.

7. Your Rights

Under KVKK Article 11 you have the right to learn whether your personal data is processed; to request information about it; to learn the purpose of processing and whether it is used accordingly; to know the third parties in Türkiye or abroad to whom it is transferred; to request correction of incomplete or inaccurate data; to request deletion or destruction under the conditions of Article 7; to request that these actions be notified to the third parties to whom the data was transferred; to object to a result against you arising exclusively from automated analysis; and to claim compensation for damage caused by unlawful processing. You may withdraw your explicit consent and your commercial electronic message approval at any time.

8. How to Apply

In accordance with the Communiqué on the Procedures and Principles of Application to the Data Controller, you may submit your requests:

  • in writing with a wet signature, in person or through a notary, to the address above;
  • to hello@renewandrevive.co from the email address previously notified to us and registered in our systems, or with a secure electronic/mobile signature.

You may use the KVKK Application Form on our website. Requests are concluded free of charge as soon as possible and within 30 days at the latest; if the action requires an additional cost, the fee set by the Board may be charged.

Electronic Message Consent

COMMERCIAL ELECTRONIC MESSAGE CONSENT

Effective date: 17 October 2026

Under Turkish Law No. 6563 on the Regulation of Electronic Commerce and the Regulation on Commercial Communication and Commercial Electronic Messages, I consent to FKT GÜZELLİK AKADEMİ KOZMETİK DANIŞMANLIK LTD. ŞTİ. ("Renew & Revive") sending commercial electronic messages about campaigns, discounts, new services, events and information to the phone number and email address I share, by SMS, email, WhatsApp and phone call.

  • This consent is optional; not giving it does not prevent me from getting information, booking an appointment or receiving services. Messages about my request and appointment are sent regardless of this consent.
  • I may withdraw my consent at any time, free of charge and without giving a reason, by using the opt-out link or instruction in the messages or by writing to hello@renewandrevive.co. My opt-out is processed within three business days at the latest.
  • My consent may be registered in the Message Management System (İYS).
  • Information on how my personal data is processed is available in the Privacy Notice.

In case of any discrepancy, the Turkish version prevails.

Ad Measurement Consent

EXPLICIT CONSENT TEXT ON THE PROCESSING OF PERSONAL DATA

Effective date: 17 October 2026

I have read the Privacy Notice prepared by the data controller FKT GÜZELLİK AKADEMİ KOZMETİK DANIŞMANLIK LTD. ŞTİ. ("Renew & Revive"). Each of the consents below is separate and optional; giving one does not require giving the others. Not giving consent does not prevent me from getting information or receiving services. I may withdraw any consent at any time by writing to hello@renewandrevive.co or by using the opt-out option in a message sent to me; withdrawal applies to processing from that date on. In case of any discrepancy, the Turkish version prevails.

1. Sharing my contact details for ad measurement and transfer abroad

I give my explicit consent to the irreversibly hashed (SHA-256) form of my phone number and email address that I share in the website forms, the chat or messaging channels, information about the advertisement through which I reached the website (ad click identifiers, campaign information, the page visited, IP address and browser information) and the outcome of my request (information request, appointment, purchase and its amount) being shared with Meta Platforms Ireland Ltd. / Meta Platforms, Inc. and Google Ireland Ltd. / Google LLC to measure the effectiveness of advertising and improve ad delivery, and to the related transfer abroad.

This consent is given with the "For ad measurement" checkbox in the website forms. Consent for analytics and marketing cookies on the website is collected separately in the cookie preferences screen.

2. Processing of my health data

I give my explicit consent to the health data I declare (allergies, medication, skin condition, any health condition preventing a treatment, etc.) being processed and stored by the relevant specialists and authorised staff of Renew & Revive so that beauty and care treatments can be performed safely. This data is never used for advertising or marketing and is not shared with third parties.

This consent is collected separately at the salon before the treatment.

3. Before and after photos

I give my explicit consent to before and after photos being taken and stored to follow up the treatment. Publishing my photos on the website or social media, even with my face unrecognisable, requires my separate written approval.

4. Preference analysis for personalised offers

I give my explicit consent to the services I have received and am interested in being analysed to prepare offers and campaigns for me. Sending these offers to me by SMS, email or WhatsApp additionally requires my commercial electronic message approval.

Contact

FKT GÜZELLİK AKADEMİ KOZMETİK DANIŞMANLIK LTD. ŞTİ.
Merkez Mah., Abide-i Hürriyet Cad. Üçler Apt. No:141 Kat:1 D:1, 34365 Şişli/Istanbul, Türkiye
Phone: +90 533 038 48 24 · Email: hello@renewandrevive.co

Renew & Revive Beauty / Blog / Blogs

Blogs

How to Fade Facial Dark Spots: Types of Pigmentation and the Right Care

17 December 2024 3 min read 501 views
How to Fade Facial Dark Spots: Types of Pigmentation and the Right Care
Contents
  1. Why Do Dark Spots Form?
  2. Types of Facial Pigmentation
  3. What You Can Do at Home
  4. Professional Spot Care at Our Salon
  5. When Should You See a Dermatologist?
  6. How Long Until You See Results?
  7. Spot Care in Şişli
  8. Frequently asked questions

Short answer: most dark spots won't vanish in one go, but with the right approach they can fade noticeably over weeks and months. The first and most important step is a broad-spectrum sunscreen every single day; without it, any treatment has limited effect. Brightening ingredients such as vitamin C, niacinamide or arbutin and regular professional spot care come next. Hormonal pigmentation such as melasma, and any dark mark that changes shape, should always be checked by a dermatologist.

Why Do Dark Spots Form?

Melanin is the pigment that gives skin its colour. Sun, hormones, inflammation (for example, a breakout) or irritation all increase melanin production; when the extra pigment gathers in certain areas, it shows up as a spot. The cause also determines which approach will work.

Types of Facial Pigmentation

TypeWhat it looks likeMain cause
Sun spotsWell-defined brown spots on cheekbones, forehead and handsSun damage built up over years
MelasmaSymmetrical, wide brown-grey patches on cheeks, forehead and upper lipHormones (pregnancy, the pill) plus sun
Post-acne marksBrown or reddish marks where breakouts used to bePigment increase after inflammation
FrecklesSmall, light brown dots that darken in summerGenetics and sun

For more on marks left by acne, read post-acne marks.

What You Can Do at Home

  1. Sunscreen: every morning — on cloudy days and in winter too — use at least SPF 30 broad-spectrum protection, and reapply every few hours outdoors. For melasma, tinted sunscreens that also protect against visible light can help.
  2. Brightening ingredients: serums with vitamin C, niacinamide, arbutin, azelaic acid or tranexamic acid support a more even tone with regular use. Results usually take weeks.
  3. Gentle care: harsh scrubbing, strong peel pads and squeezing spots increase inflammation and can create new marks.
  4. Patience: the deeper the pigment, the longer it takes. Give a product at least 8–12 weeks of consistent use before judging it.

Avoid DIY remedies such as lemon, vinegar or baking soda. They irritate the skin and, combined with sun, can make spots darker.

Professional Spot Care at Our Salon

Professional treatments speed up and support your home routine. Our main options for the look of pigmentation are:

  • Genosys SnowCell spot treatment: a protocol of about 60 minutes with ingredients that help balance skin tone and brighten. A course of 3–6 sessions is usually recommended for more visible results. Read more in our SnowCell spot care article.
  • Organic peel and organic seaweed peel: help remove dead surface cells and support brightening care. See what is a seaweed peel? for the difference.
  • Pumpkin peel: a revitalising, purifying option.

If sun protection slips during a course of spot care, progress can be lost quickly. That's why starting professional care in autumn and winter is often more effective.

When Should You See a Dermatologist?

  • If a spot grows quickly, changes colour, border or shape, itches or bleeds,
  • If you have wide, symmetrical patches and suspect melasma,
  • If you are considering prescription creams, laser or deep chemical peels.

Laser and deep chemical peels for pigmentation are medical procedures and are not offered at our salon. Melasma also needs a doctor's care; salon treatments can only support it with your doctor's approval.

How Long Until You See Results?

Superficial sun spots and recent acne marks often fade noticeably within a few months. Older, deeper spots take longer, and melasma can be controlled but may return with sun and hormones. The realistic goal is a more even tone and fewer new spots, rather than erasing every mark.

Spot Care in Şişli

At our salon on Abide-i Hürriyet Avenue, spot care starts with a skin assessment: we look at the type of pigmentation, your skin type and the products you use, and refer you to a dermatologist first if needed. Not sure of your skin type? Start with our skin type guide. All options are on our skin care page.

This content is for general information only and is not medical advice. If you notice changes in a spot, see your dermatologist. Results vary from person to person.

Frequently Asked Questions

Answers to the most frequently asked questions about this content

Can dark spots on the face fade completely?

Superficial sun spots and recent acne marks often fade noticeably. Deeper spots and melasma take longer and can return; the realistic goal is a more even tone and fewer new spots.

What is the most important step for dark spots?

Wearing at least SPF 30 broad-spectrum sunscreen every day, including in winter. Without sun protection, other treatments have limited effect.

How long do brightening products take to work?

Give products with brightening ingredients at least 8–12 weeks of consistent use before judging them.

Can melasma be treated at a salon?

Melasma needs a doctor's care. Salon treatments can only support it with your dermatologist's approval.

Do lemon or vinegar lighten dark spots?

We don't recommend them. They irritate the skin and, combined with sun, can make spots darker.

Which spot treatments do you offer?

We offer Genosys SnowCell spot treatment, organic peel, organic seaweed peel and pumpkin peel, and choose the right one during your skin assessment.

Still have a question?

Let's work out the right care plan together. Leave your number and we will call you, or message us on WhatsApp.

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Service in this article

Genosys SnowCell Spot Treatment

  • 60 min Average treatment time
  • Original Genosys South Korean dermocosmetic system
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Contents

  1. Why Do Dark Spots Form?
  2. Types of Facial Pigmentation
  3. What You Can Do at Home
  4. Professional Spot Care at Our Salon
  5. When Should You See a Dermatologist?
  6. How Long Until You See Results?
  7. Spot Care in Şişli
  8. Frequently asked questions

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How to Fade Sun Spots: Types of Pigmentation and Professional Care

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